#Strongwomen. "I write about the power of trying, because I want to be okay with failing. I write about generosity because I battle selfishness. I write about joy because I know sorrow. I write about faith because I almost lost mine, and I know what it is to be broken and in need of redemption. I write about gratitude because I am thankful – for all of it." Kristin Armstrong
‘For every single human being, the way that we are wired as human beings, is we need to directly see and connect how the work that we are doing is helping others. That is something we all innately need as human beings. Its hard wired into us.” Scott Anthony Barlow
How wonderful is the recent rain
Twenty years ago when I left my community pharmacy role, I knew wanted something different. I wanted something different and I wanted it to feel much more meaningful to me.
Whilst I was figuring out what that was, I became a full-time dairy farmer.
Being a farmer is highly meaningful work that my family love doing. However, it is not valued at the point of sale and farmers returns for what they do, and they do a hell of a lot more than produce food are not something that would get me out of bed every day. Changing this is a whole of industry role and I have found agriculture seems to think it is somebody else’s role.
My meaningful work became changing the culture in agriculture from it being somebody else’s problem to it being everybody’s opportunity.
Meaningful work for me in 2020 sees me working with the team at Picture You in Agriculture where we build the capacity of young people to thrive in business and life.
We use agriculture as a lens, and we work with champions and clusters of organisations and schools to provide educational equity and excellence for all young Australians. We want all young Australians to have equal opportunity to be successful learners, confident and creative individuals, and active and informed citizens.
We get to meet extraordinary people doing extraordinary things. One of those is Kris Beazley who is the Principal of the Centre of Agricultural Excellence at Richmond.
Kris who we profiled here is one of those people who spend her life adding value to others. I have introduced her to many of the wonderful people who have supported Picture You in Agriculture’s journey. She is a joy to watch. Each time she connects with others something wonderful happens
Clover Hill Dairies Diary has had multiple metamorphoses since I began sharing my opinions and vision for a bright future for both the dairy industry and agriculture in 2010. I realised I could write a book about all the things agriculture doesnt do well but that would mean I would be adding to the problem instead of being part of the solution.
The mission became to do my best to share the positive stories. I found that hell has no fury like glass half empty thinking trolls and learnt lots of lessons from that experience. One lesson I learnt was the value of your tribe and when the trolls come out to play my tribe ensures I can be resilient and perservere. I now have an extraordinary tribe of people who share with me stories about people in agriculture doing extraordinary things
Mandy writes the Lessons Learnt series for PYiA blog . Mandy gets very excited when her two favourite roles cross paths and she recently rang me about a story she had written about Bald Blair Angus in the latest Outback Magazine (featuring proprietors Sam and Kirsty White) Mandy was very impressed with how Bald Blair Angus had leveraged the story in Outback and how it would make a great Lessons Learnt story for everyone in agriculture. In fact for everyone in business and how right she was
The story in Outback gives quite a bit of Sam’s backstory and his diverse career journey to bring multiple skills back to the farm. I was keen to learn more about Kirsty and asked Mandy to connect us.
Kirsty’s story is equally fascinating and I can see why they make a great business team. Kirsty’s background is in politics with a highlight being working for former deputy PM John Anderson (interesting story here on John Andersons lastest venture. Apparently he is still ludicrously handsome !!!!!!!! unusual comment from a male journalist – I imagine there was lots of good humoured comments around the Anderson family table about that one)
I was particulary interested in the way Kirsty taps into her tribe to stay resilient and invigorated through the plethora of exciting initiaitves created by rural women for rural women in the New England region
And what did Mandy think our Young Farming Champions ( and the world) could learn from Sam and Kristy
LESSONS LEARNT 13 – HOW TO LEVERAGE MEDIA OPPORTUNITIES (even when the last thing you want to do is to talk to the media)
Imagine – it’s the middle of a screaming drought and you’re in crisis management mode. Every stressful day is a constant of feeding animals and trying to survive. Then you get a call from a journalist wanting to do a story. Do you run for the hills or do you buckle up, set your boundaries and turn this opportunity into a positive experience?
This was the case for Sam and Kirsty White of Bald Blair Angus in the New England area of NSW when they were approached by Mandy McKeesick to profile their stud for RM Williams Outback magazine; and in this edition of our Lessons Learnt series we take a look at how they handled the situation.
Sam and Kirsty are big believers in collaboration and networking. For the past four years Kirsty has been a member of THE Rural Woman, an online business community for rural women run by Rebel Black. In 2019 the Whites engaged Rebel as a mentor for twelve months. It was through this association they were introduced to Mandy.
“It was good timing to engage Rebel as it was a bastard of a year, the worst drought ever in this region,” Kirsty says, “but not such a good time to host a journalist. We were close to pulling out of the story because it all seemed too hard; the land looked terrible, there were bushfires and dust storms, we were flat out feeding and were very much in survival mode. But in the end we decided to take a leap of faith and trust that Mandy would do the right thing.”
And so the story went ahead, with Sam and Kirsty gaining respect and admiration for allowing themselves to be vulnerable and open in such a challenging time.
“We’ve had lovely feedback,” Kirsty says, “with people offering feed, emails from other angus studs and general support, and we’ve come to realise how far and wide Outback reaches.”
But it is what Sam and Kirsty have done since the story was published that shows the power of collaboration and leverage. Firstly they thanked their clients for their continued support, sending a copy of the magazine to those who had bought cows and heifers during the drought. They then sent the story to journalists they have worked with in the past and to podcasters and industry event organisers they hope to work with in the future. With each copy of the magazine they included brochures of businesses they work with, such as Optiweigh who provide cattle scales for their paddocks.
They took to social media – Facebook, Twitter, Instagram, Linkedin, YouTube – promoting the story and again thanking everyone involved. They shared with local businesses such as Armidale Tourism who in turn used the story for their own social media content. They connected with the RM Williams social media team to also thank them for their sharing their story, and are looking to leverage further with advertising.
“We love what we do here at Bald Blair Angus – raising cattle and sheep on a family farm – and we love to tell our story and build relationships,” Kirsty says.
So rather than have their story published in a national magazine and then think no more of it, Sam and Kirsty are using every opportunity to leverage the publicity.
And what advice do they have for YFCs looking at doing a story of their own in similar circumstances?
Set your boundaries first.
Get your message clear and talk about what a journalist can and can’t take photos of.
Have a media sheet ready with all the facts and figures written down.
It is also important to have good photography and video.
“Mandy was here during a drought but we had photos on hand by Al Mabin showing the property in a good season; hone your own photography skills. Most importantly build relationships and believe in collaboration – we are all in this together.”
Mega thanks to all the wonderful women in agriculture opening doors and connecting each other.
I had the pleasure of working with Cherry who judged the school students Kreative Koalas artwork in 2018. She is a passionate environmentalist and was so impressed with the way the students at Goulburn Public School shared their Kreative Koalas sustainability journey with her she painted a special artwork for them. She is producing prints of this artwork to raise money for WIRES
This is Facebook post with the details
I’m selling signed prints of this painting which I made some years ago as a prize for a school in Goulburn which did an extremely impressive environment project. They also painted a large fibre glass koala provided to the by Lynne Strong who coordinated this great project.
I’m going to produce prints approximately 50 cm high on paper and sell them for $130 each. All profits will go towards Southern Tablelands Wires. They coordinate the rescue and care of koalas. There are massive fires near Goulburn and east through to the coast. More fires to the north at Wombeyan Caves which can be accessed from Goulburn. Please go to my website cherryhood.com.au to order your Koala print. Cheers Cherry
I got a call earlier in the week from some-one looking for Bob Hawke’s Statement on the Environment speech from 1989. This was the day he announced that he had done the impossible and bought together farmers, conservationists and governments to form the Landcare movement. This week marks the 30th anniversary of Landcare
In Bob Hawke — 23rd prime minister, true moderniser and Labor giant — Australia found a political leader the likes of which we’d never seen before. Catherine Taylor Source
I knew I had a copy because I quoted from it when I won the inaugural Bob Hawke Landcare Award in 2012. That was the night I first met Bob Hawke (who clearly on the night would have preferred I was a little shorter for the photos). Its fascinating the things you remember from highlights in your life. What I remember most was Bob Hawke’s presence when he stood at the podium to make his speech. This was a man in his eighties who had the room spellbound. This was a man who was a great orator, a man who had achieved so much and left legacies like Landcare we can all be proud of.
Watch his fabulous interview with Pip Courtney here
What makes Bob Hawke stand out from the crowd is summed up by the man himself in this response to a question from Pip
You brought warring parties together, farmers and conservationists. Is that your enduring legacy?
I did that not only in regard to Landcare, but my whole approach in government was a consensus approach. When I said to business and trade unions, I said, “You each have legitimate objectives, business, to grow your businesses, unions, to gradually improve the wages and conditions of your members. You’re much more likely, each of you to achieve those legitimate objectives if you work together.” And we did that on the economic side, and I used the same approach in regard to the environment.
I was extraordinarily fortunate then having two great men to work with, the late Rick Farley, of the National Farmers Federation, and Phillip Toyne of the Australian Conservation Foundation. Remarkable Australians, and they’d basically been at loggerheads so much and I brought them together, and we formed a tripartite approach, which brought the strengths of government, the conservation movement and the farmers together, well we’ve seem the results.
Yes we all know #collaboration is the key. We all know there is no #PlanetB. Yet we struggle to elect leaders like Bob Hawke who understand that humans have to find a way to live in harmony with nature
It’s time to empower our new generation of courageous champions who will leave legacies we can all be proud of.
With the National Farmers Federation about to launch their Telling our Story Initiative, lets not kid ourselves it takes a lot of courage to stand up and share your story. You can listen to other people tell you how to do it until the cows come home, doing it yourself is something else again.
Having spent the last ten years sourcing funding for Picture You in Agriculture to support young people in agriculture tell their story I am always on high alert looking for others leading the way we can partner with.
I get so excited when I read an application for the Young Farming Champions program that tells us they are a Heywire Alumni. Why? Because Heywire has nailed giving young people in rural and regional Australia a voice and wow dont they use their voices powerfully
I am a huge admirer of this program because it undertands the leadership development journey thay young people require that agriculture in the main hasnt quite grasped yet. We have made some well meaning token gestures inviting young people in agriculture to the decision making table but in the main beyond a few shining examples agriculture struggles to hand over the reins and actually give them a voice.
Here is the super simple version of the highly successful Heywire model.
Young people in rural and regional Australia tell their story.
If your story is selected you are invited to a week long summitt in Canberra where you work with ABC producers to have your story heard on the ABC.
You also get to work with other young people who share your passion to develop a project that makes regional Australia a better pleace for young people with over $100,000 up for grabs to implement your project ideas.
A lot of other great stuff happens at the week long summit
But its what happens next that makes this program so special. Remember there is $100,000 up for grabs to put these young people’s ideas into action and it how the grantees are selected that lights my fire.
“I have given my honest opinion on the applications as a Heywire winner, previous grant recipient, but most importantly, as a young person. I can now safely say, that after reading over 100,000 words in applications that I have an insight into the philanthropic side of grants that most 20-year-olds don’t. It was evident that the strongest applications had involved youth in the grant writing process. Key take away: when youth share their ideas and feedback on projects targeting them, and this perspective is valued, the projects are more likely to succeed. Overall, there were many strong applications put forward (some completed solely by youth). Once these projects are implemented, they will serve to create positive change in areas of mental health, racism, safety, employment and ‘adulting’.” says Ashley Eadon
The next step in the process also involves young people with the grant recipients being selected from the short list by a panel of alumni who have come through the program.
It gets better! The grant winners are announced at a ceremony at ABC Melbourne MC’d by Heywire Alumni. What a joy it was to attend the latest annoucement of grants and do a bit of amateur filming of the event. ( next time I will sit a bit closer)
Look what happens when you guve young people a voice – listen to Chanceline sing around 10.50 mins – magnificent
Wait there is more!!! Heywire Alumni also get a role in selecting the story winners for the following year. This is called giving young people agency (see footnote ). BTW I also filmed the speeches by MD of the ABC, CEO of FRRR and Minister McKenzie which were all very impressive. I am very confident, like me, everyone in the room remembered the impact the young people had on them. My gut feeling is if we adopted a similar ethos in agriculture we could change the culture from despair to hope overnight!
Brene Brown is 100% confident you can teach people courage and so am I – lets do it Agriculture
Agency in context – Agency is the power people have to think for themselves and act in ways that shape their experiences and life trajectories. The opposite of agency is Learned Helplessness
Its almost two months since I put fingers to the keyboard for my personal blog. To be honest I have been embarrassed by the discourse between farmers and farmers on social media. I also see a lack of leadership by industry in encouraging respectful conversations between farmers and the community and it saddens me.
‘Great leaders inspire others to raise their own bar.’
This post is a special shout out to the team at Bulla Burra for continuously showing great leadership. You can see the full post on Facebook here
Last week I had the pleasure, courtesy of Wingecarribee Shire Council of being on the panel post the showing of the 2040 Film. The film has some confronting things to say about some of our current agricultural systems. Its also uses very inclusive language to invite everyone to work together and use the film as a launch pad for bold visions
This will require respectful conversations between everyone – thank you Bulla Burra for showing us how it is done.
The main point of this letter is to say that agriculture is a professional, thriving industry – but we are not very good at talking about it. We tend to live in our own little farming bubble and talk and whinge amongst ourselves. We get frustrated when we see something on “Sunrise” or “The Project” which affects us, and we go off half cocked on FB or Twitter – mainly to people within our own industry. And when we do get to talk to you we are usually being reactive or do a poor job of articulating our argument. We are sorry about that.
From our perspective we also need to do a far better job of listening. You rightly have questions and concerns about what we do, as the results of our efforts ends up feeding and clothing your families. How can you not be rattled by what you see on social media about GMO’s and Roundup, especially if we don’t have meaningful conversations with you about what we do and why. Of course those of you who love animals will be furious (as we are) when you see examples of animal cruelty. And yes, the whole idea of climate change is scary for us all.
Make no mistake, farmers are some of the most intelligent, educated, climatically aware, hardworking people on the planet – and focused on developing new, innovative and environmentally sustainable ways to continue to feed, clothe and fuel us all. As farmers, we don’t always get to have meaningful conversations with people outside of own agricultural bubble, so please feel free to pass this letter on to your friends both within and outside of ag. It is only by listening to each other that we create understanding, empathy and stronger communities.
I get asked a lot why I blog and do I know who follows me
Why I blog varies from blog to blog and why people are interested in what I say I imagine is just as diverse
I blog when I feel some-one or something has been wronged, I blog when I feel proud of something or some-one, I blog for all the people out their striving to see the bright light in a sea of darkness, I blog for the people who share my vision and look to me to amplify it.
And I blog for history as my blogs are being recorded in the National Archives
My blog started as an experiment. I wanted to know how much time and expertise it took to blog after finding myself at a meeting of agriculture’s Research and Development Corporations senior people.
In late 2011 there was close to 50 people sitting around the room at a presentation being given by Charlie Arnot from the Centre for Integrity There was a consensus in the room that the voices of our farmers should be amplified and a number of people suggested that farmers should start writing blogs. My mouth just dropped open and I just couldn’t help myself and in my blunt manner I said.
Okay if farmers are going to find the time to do this who in the room is going to support them? Just to start with you need a blogging platform and considerable amount of expertise to navigate that blogging platform.
I got a sea of Julie Bishop death stares, so I taught myself to blog.
One of the things that I blog about a lot is the need for building the capacity of our farmers to operate their businesses in a manner that will allow them to consistently and profitably meet or exceed community expectations. I will go so far as to say the fact that to date we haven’t built that capacity is the biggest threat to our food security in this country. And it is under threat. For the first time ever there is the reality we will be importing milk into this country
After 15 years of lobbying for the programs and support networks to build this capacity in our farmers I spend far too much time reminding myself of the few wins and tapping into my support network that helps me get out of bed in the morning.
Some questions we can ask ourselves
What does the community expect from our farmers beyond safe, affordable nutritious food and quality natural fibres?
How do we ensure our farmers have the capacity to meet or exceed community expectations?
Where are the gaps in our training programs?
What support networks do our farmers need?
Having worked outside agriculture for 25 years I know how other industries meet or exceed consumer expectations. It can be done. It starts with a willingness to acknowledge why its important.
83% Of Consumers Rate Transparency & Ethical Behaviour As Greatest Trust Builders
When I came back to the farm in 2001 from a career in pharmacy I was quick to realise milking cows was not my forte. I wanted to contribute beyond underwriting the business financially when cash flow was short. In the Australian dairy industry that happens far too often and far too often it has nothing to do with poor business management skills.
I decided I would use the marketing and consumer insights skills I learnt in pharmacy to see if I could find a tribe of people who shared my passion to ensure that the product farmers produce was genuinely valued by everyone in the supply chain.
Interestingly enough that tribe came from outside the dairy industry and they were all under 40. After 15 years that tribe is growing exponentially and I couldn’t be more proud. To be honest it couldn’t come at a better time. My advocacy role was seriously starting to impact on my health and what is extra special the young people in the tribe could see that and wow have they stepped up.
Australia has a leadership problem. Far too many of our politicians are a disgrace. To address our leadership problem the tribe of young people I have surrounded myself with have reached out to other bright young minds in the agriculture sector ( and there is no shortage of them) to create a new agriculture grass roots youth led leadership model. Its called Cultivate- Empowering Influencers.
However not everything is rosy – its time my generation stepped up. I have found agriculture’s squeaky wheels are determined that anybody who advocates on their behalf must be resilient and the friendly fire to help you do that can be vicious. Agriculture has far too many people who sit on the sidelines and criticise. If you don’t think the people who lead your organisation are delivering then do something about it besides whinge.
Lets start with investing in our young people to ensure they have the capacity to lead within the highly complex supply chain vagaries of the 21st century.
What skills do they need?.
Do we have programs that meet those needs?.
Do we have the support networks and the people within those networks who can mentor, inspire, coach and connect them with other like minded thinkers?
If not invest your valuable time ensuring we do. Decide what your legacy will be. Are the people in your tribe supporting a positive future for agriculture or they contributing to the friendly fire.
Are you part of a youth group that loves to collaborate with other bright young minds?
FYI The Youth Voices Leadership team and their collaborating partners are also working on a model for policy development immersion workshops and mentor support. They also have a number of new advocacy programs and school education programs incubating. Don’t hesitate to reach out. We are all in this together and we are #StrongerTogether
Yesterday I saw this tweet from Fiona Simson in my feed. In made me feel sick in the stomach
What sort of person professes to love animals yet seems to think that gives them a licence to abuse people?
The next issue of RM Williams Outback Magazine will share Fiona Simson’s story. I am looking forward to it. She fascinates me. What sort of resilience does it take to be president of the National Farmers Federation? What sort of resilience does it take to be on her team? How often does agriculture say thank you to these people?
Also in my feed yesterday was a fabulous quote from Young Farming Champion Jasmine Whitten tagging the people she values in her circle. I know lots of young people like Jasmine and I am very grateful they are in my circle.
Fiona must have a huge circle of support as well because she is one very brave, courageous woman.
Looking forward to 2019 being the year we #culitivatekindness #strongertogether
Last night Hannah Wandel an extraordinary young Australian was acknowledged for her quest to empower young rural women with the 2019 ACT Young Australian of the Year Award. Read the post Hannah wrote for Art4AgricultureChat here .
I love working with Hannah. To me she epitomises everything that is good and right in the world. It gets better Australia, her long term vision is to represent you in parliament.
Today in Western Australia Catherine Marriott, Tracey Spicer and Skye Sanders are holding the #USToo luncheon to raise funds to support women who are not prepared to walk past sexual harassment behaviour any longer. Like many well known and highly respected women Hannah stood shoulder to shoulder with Catherine
I was moved by this article written by Daisy Turnbull Brown to her modern history class of 2018. It will resonate with everyone around the world who stands for what is good and kind. It will resonate with everyone who is on a quest for change.
Not all of you will be news junkies like I am, not all of you will be politically active. But please be anything but apathetic. Spend ten minutes a day knowing what is happening in the world. Listen to the radio. Listen to podcasts. Read the news, argue with your friends, watch shows like Tonightly & the Project. Find a handful of issues that you are passionate about and become experts in them. Know that policies made today might affect you in 20 years.
I hope a few of you will go into public service. Be more than a political hack. Earn a crust, learn the efficiencies of business and apply them to politics, not the other way round.
But most importantly, know that despite everything, kindness will triumph. That dictators rise but they always fall. Apathy is the enemy of history. And you are more equipped than most to see what is happening and do something about it.
History has its eyes on you, …. never stop asking questions.
and taking a leaf out of Hannah Wandel and Catherine Marriott’s history book today.