In times of peace plan for war

Joe Delves

UK dairy farmer and Nuffield Scholar Joe Delves at the Dairy Research Foundation Symposium in Kiama

Over the years I have been on lots of dairy industry conference committees and I must admit I often found this a very frustrating exercise. VERY FRUSTRATING

Why you ask?

Well in today’s world if you genuinely want to farm for the long haul you have to get everything right. By everything right I mean farms in the 21st century have to be socially acceptable, environmentally friendly as well as financially rewarding.

Up until the Dairy Research Symposium conference in Kiama last week the dairy industry totally shied away from discussions about relationships with their value chain partners and customers. Dairy farmers it seemed (or so previous conference committee members I had worked with thought) didn’t want to listen to anybody talk about anything beyond the farm gate. It was cows,cows,cows.

So to hear the Chairman of Dairy Australia get up at the dinner and say he and the CEO of Dairy Australia thought the conference was the best conference they had ever attended and the reason why was in particular the social content of the program made my heart sing.

One of the speaker highlights was UK Farmer and Nuffield scholar Joe Delves who farms in the south east of England.

I had the pleasure of hosting Joe for a day when he was in OZ in early January. Joe is all personality and his presentation truly resonated with everyone in the room

Lets have a look at some of the insightful things Joe had to say

The biggest thing that influences my life is my attitude to myself and my dairy business. Unknowingly I have built the business around my values

Joe on values



On goal setting


On sharing


On being honest about yourself



On value chain thinking





On being business focussed


On being business focused



On Consumer relations

Appealing to your customer is not as simple as you think and just what are we trying to achieve?



On whingeing

Appreciate what you have in your own backyard


On attitude

Attitude is everything


On self reflection


You can listen to Joe talk to Radio National Reporter Sarina Locke here

Author: Lynne Strong

I am a 6th generation farmer who loves surrounding myself with optimistic, courageous people who believe in inclusion, diversity and equality and embrace the power of collaboration. I am the founder of Picture You in Agriculture. Our team design and deliver programs that inspire pride in Australian agriculture and support young people to thrive in business and life

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