This video is currently doing the rounds and it worries me that many in our industry think it is important that somebody makes videos like this because we desperately need to feel good about ourselves
Whilst I can understand why farmers might feel the need to cheer for the hero in this video sadly all it does is promote the ‘them and us” mentality.
As farmers we tend to spend far too much time focusing on our detractors. We close our ears to our supporters and turn up the loud speakers when the activists come out to town.
We are not victims and people do loves us. Its time to party with the people who energise us
I asked one of Australia’s leading marketing experts what would be an example of best practice in this space and she suggested this as a great example of positive messaging and inclusive language
Some great feedback in this article from video creator Ashley Walmsley and farmer extraordinaire Georgie Somerset