Moments in history – how will agriculture in the 21st century be recorded

Last week blogger and legendary mental health advocate Alison Fairleigh wrote a blog lamenting the demise of the rural blogger

Blogging can be very rewarding and people do it for many reasons. The live export debacle in 2010 was the launching pad for many rural bloggers passionate about telling the stories of agriculture that would mean the history of agriculture in Australia was not defined by its worst moments

This week I would like to reflect on why it is relatively easy to start with a bang and so hard to  maintain the rage that ignited the passion in the first place.

Firstly, blogging takes a huge amount of time. I have no problem justifying that time because I find it cathartic and my supporters inspirational . As an advocate for change in the agriculture sector I am heartened that my blog has a significant following. 260 people have signed up to get an email when I write a blog post and my blogs have had more than 400,000 views. They have generated mainstream media stories.  They have allowed me to attract many like-minded people in agriculture, get a clearer picture of the diversity of views in our sector, helped me identify the naysayers and I have even attracted a few “haters” who appear to live and breathe my demise.


I am constantly inspired by Winston Churchill and celebrate my enemies

Secondly Alison is right we do need an eclectic mix of rural bloggers sharing their stories and their opinions

I am a fan of dairy bloggers Milk Maid Marian and Montrose Dairy.   Whilst Marian is maintaining the rage, Graeme hasn’t blogged for over 10 months despite the motivation to get back on the horse . I love quirky stories and Alison Germon writes a blog that often makes me smile.

Ali’s tag line says “Dairy famer, mother, sewer, agvocate, collector of waifs and strays, determined to leave the world in a better place’. Her ‘about page’ shares her inspiration

This blog is my insider’s perspective on the dairy industry and the day-to-day life of a dairy farmer, mother and woman.

If you have any question, opinions or just want to say hello you can leave me a message here or follow me on Twitter.

I would much rather you asked me a question about dairy farming in Australia – the good, the bad and the ugly! – than base your views on things you read in a city newspaper or social media site.

Ali too hasn’t written a blog for a long time ( April 2015).

I also enjoy blogs about farming in harsher environments and enjoy Gus’ musings at  his Wyndham Station’s blog. My favourite blogger is Bessie Thomas. Blogging comes naturally to Bessie as like Marian she comes from the world of media. But even Bessie is struggling to maintain the momentum and hasn’t written a blog since May 2015.

Update from the Verandah is another favourite – a great example of the power of great pictures

I am also a fan of many of our non farmer agriculture advocate supporter blogs.  I love the Flourish Files  but Victoria too has been very quiet in the  space in the last 12 months

So the big question is how do we help our bloggers maintain the rage?

The answer to this question has multiple facets but today I  want to share with you some of the ways non-bloggers can help best support the people who put their hands up to blog ?

And this answer is a simple as remembering ‘everybody needs a hug sometimes’


We don’t need everybody to blog but just imagine what we could achieve if everyone supported our bloggers in some way. Whether that’s sharing their blogs on Facebook or Twitter or feeding them suggestions for great stories or occasionally sending them an email of support.

My blog is being recorded in history by the National Library as are my websites. My stories and my opinions will be a record of my perspective on agriculture’s journey  in my lifetime and I take this very seriously.

At the moment I am blogging prolifically as I am finding agriculture’s naysayers so frustrating and they are pushing my buttons. I am frustrated by the elitism in agriculture that rears its ugly head from time to time. I am frustrated by the people who say you have to be a 24/7 365 dirt under fingernails farmer to know what’s best for agriculture and make others feel unwelcome. Most of all I am furious with the people who undermine our youth and future influencers. Being frustrated is a great thing in my case because pushing my buttons for whatever reason, good and bad, means my blog is here to stay.

How to advocate and support others advocating is a workshop session for our Young Farming Champions and many have risen to the challenge.

Young people in agriculture are Facebook and Instagram fans. Some of the Young Farming Champions have set up Facebook pages to share stories about their careers in ag. Some have set up Facebook pages to share their farm stories and many others promote each other and  other people’s stories

If you follow my blog then what you do is being recorded in history. My blog is ensuring agriculture won’t be defined by my knockers – it will be defined by the wonderful men and women and young people determined to make farming in the 21st century a success story

Author: Lynne Strong

I am a 6th generation farmer who loves surrounding myself with optimistic, courageous people who believe in inclusion, diversity and equality and embrace the power of collaboration. I am the founder of Picture You in Agriculture. Our team design and deliver programs that inspire pride in Australian agriculture and support young people to thrive in business and life

7 thoughts on “Moments in history – how will agriculture in the 21st century be recorded”

  1. My blog had been going for 5+ yrs & 3300+ members(Ag minister & numerous MP’s senators. People will rally and then naturally fade
    IMO the blog has been superceded by FB & that has become too cluttered and controlled and twitter is my fav now as a slow internet CAN operate it just. I have just transferred ownership &The rent to a ring of the mates of mine in the Aust Beef Association. It has been a love/hate situation – being the “site” owner& like giving a dog away- you want it to go to a good home (I’m doing more now for David Byard ‘s ABA- and very little has changed yet.
    SO Lynne- I know all too well the effort & heartache BUT I have to stay “true ” to myself and say I disagree with your theories MORE than I agree with them.Regards, Rob.

    1. thanks Rob
      I appreciate that you took the time to comment and share your blog journey
      You and I have discussed our differing views over the phone and agreed to disagree on many issues
      we come from very different farming background and geographic regions and have very different industry issues and obstacles and opportunities
      I am a great believer that agriculture needs diverse farmer perspectives and whole of supply chain expertise around the table to help us make the right decisions for the benefit of all
      You are a passionate lobbyist for what you believe in and I respect that

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