The Art4Agriculture team have created a complementary program model to The Archibull Prize that will allow us to roll the program out nationally. The students participating in the program will be investigating and reflecting on the theme
Feeding, Clothing and Powering a Hungry Nation is a shared responsibility
with the word ‘power’ referring to farmers potential to provide the community with renewable energy sources
So of course we needed a logo and I briefed the graphic designer who happens to be male and he comes back with
Okay so this was James stereotype of a farmer – love the bandy legs
Okay James farmers can be women too
So James sends me this
So girl farmers have bandy legs too !!!!!!
So then I said OK lets make it a partnership and James comes back with this
then we thought about it some more and we thought lets have the farmers on one side of the plug and people from the city on the other
So how should I brief James?
What does a stereotypical urbanite look like. Does he/she evoke images of super cool people with 9 to 5 corporate careers who surf after work and party on the weekends ??????
The sage minds on twitter have delivered me a solution – farmer Gus Whyte has proposed a salute to the middle man. I will ask James to replace the farmers with a tradie wearing hi viz. But still have the problem of sex and ethnicity
Miranda column: The glamorous face of farming
Some serious food for thought – Identify crisis – the default setting
What my readers are saying
Everyman needs a canoe ht JK
According to TE our cities are full of people who look like this