I want to throw something out there to the business world for feedback.
If your business was in crisis for multiple reasons.
Many that were outside your control like:
- market forces and terms of trade
- a campaign by supermarkets that devalued your life’s work and destroyed your morale
Would your solution be a national TV adverstising campaign that essentailly tells TV audiences what nice people you are
Would that be your smart business decision to turn your business around?