You are The Way You Value and Devalue

As I start to put the finishing touches on handing over the reins of Picture to You in Agriculture to the younger generation I am looking forward to focusing on my legacy project. 

It has been clear to me since returning to agriculture 20 years ago the biggest threat to innovation and change in the sector is how undervalued farmers feel. Compounding this is the silo mentality of organisations within the sector. 

What is super exciting is not everyone feels and operates this way. My legacy project will bring together the organisations who believe in collective action for collective impact to deliver shared value projects for the good of the whole  

I have seen a lot of ugliness in the last 20 years, I have seen a lot of thoughtlessness 

The impulse to devalue others always signals a diminished sense of self, as you must be in a devalued state to devalue. That’s why it’s so hard to put someone down when you feel really good (your value investment is high) and equally hard to build yourself up when you feel resentful. Source 

What is inspiring is I have met a lot of visionaries. 

At this point in time I am looking forward to seeing if agriculture is open to embracing the values based advocacy model Cathy McGowan and her team have created in Indi for values based politics 

Watch this space 




Author: Lynne Strong

I am a 6th generation farmer who loves surrounding myself with optimistic, courageous people who believe in inclusion, diversity and equality and embrace the power of collaboration. I am the founder of Picture You in Agriculture. Our team design and deliver programs that inspire pride in Australian agriculture and support young people to thrive in business and life

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