Agriculture in self reflection. What does self awareness look like? What is the image we want the world to see.

One of the golden rules in the Young Farming Champions program is to avoid re-enforcing the negative and using deficit language ( which agriculture by the way has turned into an artform)

But if we are going to address the pain points in the Action4Agriculture Action4YouthExplore, Connect and Support young people to thrive in careers in agriculture Attract-Train-Retain Workforce Strategy and Roadmap we must be prepared to put our dirty linen out for washing

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And like all forward thinking sectors there are times when self-awareness and self-reflection are key to being the change required to be the image you want the world to see.

The graphics below are from the  YouthInsight Study done in WA in2017

Scott Graham from Barker College has identified others


Action4Agriculture’s work in schools has shown it IS possible to change of teachers and students images and perceptions

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Its possible to raise awareness of the diversity of careers

But we cant do it alone and Scott Graham and Barker College cant do it alone.

Creating resources and putting them on a website and hoping teachers see them is an equally ad hoc transaction that it not a best return on investment of expectations for anyone.

None of us can do it alone and we cant do it in silos.

How do we build a culture of co-operation in the agriculture sector  because we are not alone in needing to attract the best and brightest

Job vacancies rose 18.5 per cent to hit a record of 396,100 in the three months to November 30 as employers embarked on a hiring spree at the end of the delta lockdowns in NSW, Victoria and the ACT, the Australian Bureau of Statistics reported

Author: Lynne Strong

I am a 6th generation farmer who loves surrounding myself with optimistic, courageous people who believe in inclusion, diversity and equality and embrace the power of collaboration. I am the founder of Picture You in Agriculture. Our team design and deliver programs that inspire pride in Australian agriculture and support young people to thrive in business and life

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