Advocacy – facts matter but it is how you use them that determines how much impact you have

Advocacy is a science – a lot of smart minds have spent a great deal of time researching what works and what doesn’t and how to tailor (frame) your message to the audience you want to reach. 

Here are two examples

One is best practice

Source: Coalition for Conservation

The other is an opportunity lost


In April our Young Farming Champions will be participating in a workshop under the tutelage of the wonderful Gaye Steel former National Marketing Manager of McDonalds and Telstra.  Gaye will share with agriculture’s Next Gen advocates the dangers of reinforcing the negative ( agriculture’s area of expertise) and how to flip the conversation (like to the Coalition for Conservation have )

Author: Lynne Strong

I am a 6th generation farmer who loves surrounding myself with optimistic, courageous people who believe in inclusion, diversity and equality and embrace the power of collaboration. I am the founder of Picture You in Agriculture. Our team design and deliver programs that inspire pride in Australian agriculture and support young people to thrive in business and life

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