Advocacy is a science – a lot of smart minds have spent a great deal of time researching what works and what doesn’t and how to tailor (frame) your message to the audience you want to reach.
Here are two examples
One is best practice
Source: Coalition for Conservation
The other is an opportunity lost
In April our Young Farming Champions will be participating in a workshop under the tutelage of the wonderful Gaye Steel former National Marketing Manager of McDonalds and Telstra. Gaye will share with agriculture’s Next Gen advocates the dangers of reinforcing the negative ( agriculture’s area of expertise) and how to flip the conversation (like to the Coalition for Conservation have )