Agriculture has become an esoteric career – our workforce shortage tells us it critical we normalise it

15 years of research has shown our team at Action4Agriculture that agriculture is an esoteric career pathway

The current workforce shortage in agriculture makes it pivotal we change this

Our research knowledge allows us to start where our audience is at

The first step being awareness. There is a career for everyone in agriculture.

I am an interesting case, whilst I am a 6th generation farmer, continuing that tradition was the last thing on my mind when I went to uni and became a community pharmacist

I enjoy getting the audience images and perceptions of what a pharmacist does?

Most people have no trouble giving some version of this


I then talk about my next career pivot 

mmh don’t tend to get too many of these answers

I then talk about my next career pivotThen I channel the JFK visit to NASA and his conversation with the janitor story and share with the audience how what I did on each career step of my journey made me feel

Which slides do you think goes with each career?


Author: Lynne Strong

I am a 6th generation farmer who loves surrounding myself with optimistic, courageous people who believe in inclusion, diversity and equality and embrace the power of collaboration. I am the founder of Picture You in Agriculture. Our team design and deliver programs that inspire pride in Australian agriculture and support young people to thrive in business and life

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