My experience with Dairy Australia happened a long time ago.
Why am I talking about it now.
Its because I am not a one off. I am one of a possible class action of many, many undervalued people who have passed through their doors.
This was hammered home to me recently. I was part of a team who put together a successful National Careers Institute Grant Round 3.
A model that had the potential to turn agriculture on it head and genuinely empower the sector to drive real profitability for its farmers.
When we launched the campaign to sign up the changemakers, I found roadblocks within my circle of dairy influencers
“You are kidding me Lynne – there is no way in the world I am going to promote something that will make Dairy Australia look good when they have nothing to do with its success”
It was then I knew we needed a serious culture change. The culture at Dairy Australia isn’t a one off. Not enough of our research and development corporations are not fit for purpose
How do fix this?
2 thoughts on “People have very long memories”
I am always intrigued about having long memories, yet forgetting the important things…like living in the present, doing new things, being different…”now” is what counts
Very true Shaun and excellent advice. Also equally important is culture change needs to be driven from the top
Our industry bodies and producers advocacy groups can lead the way. They can bring in the culture experts, assess why they find it so hard to genuinely collaborate with each other and then the ripple effects can begin
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