I have been watching with great interest the agriculture sector call to arms to tighten our biosecurity protocols to keep Foot and Mouth Disease and Lumpy Skin Disease out of Australia
There are messaging experts all over of the world. I am yet to see my generation of agriculture embrace this area of expertise.
As an example the acronyms FMD and LSD mean very different things for non farmers
I was impressed that it was young people in agriculture who were early embracers of the possible confusion of the acronyms and cleverly drew it to the attention of others and the movement towards positive action messaging was quickly adopted.
As part of our school programs we engaged messaging expert Les Robinson to share with teachers and students best practice
We use campaigns like MLA’s Myth Busting Campaigns as examples of how NOT to do it
We invite schools to show us how we could do it better
Google Good Meat – wow two very different sites.
If the big idea is to stop the scroll and look up the website – mmmh – I leave the thinking behind this strategy to some-one else
I do my bit to explain it here using what I have learnt from the messaging experts
Young people are so exciting – they are ACTIVE and they are AWARE. They have the capacity to create movements of change.
Lets give them agency and voice. Let them become the new experts
and leave it to Cathy Wilcox to remind me humans are not an homogenous group