When you love what you do

In reality is there anything better for the soul than getting up every morning loving what you do. Check out this exceptional video by Young Farming Champion Tom Pearce

These days I live and breathe working with young people to turn my positive vision for agriculture into everyone’s vision

As a result I spend a lot of time working with Gen Y and yes every now and then you get one or two that reinforce the generation’s negative image of spoilt brats and make you rethink why you bother. 

According to Wiki

Gen Y

  • You’re entitled.
  • You’re narcissistic.
  • You have a tendency to job hop.
  • You have no work ethic.
  • You need constant affirmations of your overinflated self-esteem.
  • And you’re afraid to abandon the sanctuary provided by your helicopter parents.

But I am very pleased to report there are many young people in agriculture like Tom Pearce and the young people on our farm team debunking the stereotype and doing us all proud. Perhaps that’s the legacy of Gen Food and Fibre who have found a purpose and a direction and know they are making a real difference every day.