Show me the love

Did you know that one teaspoon of healthy carbon-rich soil can contain almost as many organisms as there are people on the planet, that is, close to 7 billion living things – and a greater diversity of life than the Amazonian rainforest.

At Clover Hill Dairies our soil organic carbon varies from 5.5% to 12%. Now for anyone not au fait with soil organic carbon stats I can assure you that’s damned impressive and I am very proud to share this with you. I am even more proud to tell you that extensive soil carbon tests on many dairy farms in our region show similar results. That’s a lot of living organisms our regional dairy farm soils are proudly feeding and supporting.

Why am I telling you this?

Because Coles uses it marketing power and financial might to run loss leader marketing strategies with our Aussie farmer’s produce – like milk.  Marketing campaigns that give Australians the impression they are the reason for cheap groceries in this country when its our farmers who should be getting the credit for this

This behaviour is crippling NSW dairy farmers. The destructive pricing policies just have to stop because it doesn’t stop with our dairy farmers – it is undermining the financial viability of our great Aussie farmers.

I don’t have millions of dollars to spend in TV advertising campaigns to right this wrong. In fact my business like all Dairy Farmers Milk Supply Coop and Lion suppliers will take a heavy battering this year from the fallout from these Coles destructive pricing policies

But I do have voice and I have taken a pledge to get out there and tell every single Australian the real story behind food at rock bottom prices in this country and why they should be proud and loud of our Aussie farmers

This week I am speaking at ABARES in Bega. Since I first put forward the title of my presentation a lot has changed in the NSW dairy industry and the new title “Show me the Love” more reflects the need for everyone to think differently about the way farmers are embraced in this country

By the end of my talk I want nothing less than a pledge from every single person in the room to use their  LOVE to wake up Australia and get them behind our farmers!!!!

What do you reckon? Can I pull it off?

Show me the Love

 She certainly hopes I can because her future depends on it. 

Author: Lynne Strong

I am a 6th generation farmer who loves surrounding myself with optimistic, courageous people who believe in inclusion, diversity and equality and embrace the power of collaboration. I am the founder of Picture You in Agriculture. Our team design and deliver programs that inspire pride in Australian agriculture and support young people to thrive in business and life

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