Hello Coles its tough being the villain in the story

Every great story has a hero and a villain

This story is all about the hero

Meet Cassandra MacDonald. A young lady who loves everything about the Australian dairy industry

Cassandra McDonald

A young lady who is determined to achieve her dream of being a large animal vet no matter how long it takes

A young lady with considerable artistic talent that she is using for the greater good

A young lady who took on one of the most powerful forces in the Australian supermarket sector and won

Today we salute Cassandra MacDonald

A young lady who stood up to Coles and won

Cassie said

I wanted to show people everyone can make a difference by sharing their story

I wanted the message to reach as many people as it can.

I wanted to show that if you have an important story to tell people will listen

I hope consumers will stop and think about what exactly is happening.

I hope they think about the choices they make

Today the ACCC said via this story from Milk Wars; Coles admits to errors in Campaign

 That Coles spruiked a rosy picture of the dairy industry at the height of the $1 milk wars last year using data it could not substantiate

The supermarket giant has conceded it relied on figures that could not be proven when it claimed that shaving the price of a two-litre milk container from $2.41 to $2 early last year would increase farm-gate prices for producers and lift national dairy production.

Coles has agreed to correct the claims, admitting to the Australian Competition and Consumer Commission that its social media advertising blitz “would be likely to have” breached consumer law that prohibits misleading and deceptive conduct.

Here is Coles mea culpa response

Corrective Notice on our Milk Story  – Coles 

This story is about people standing up and being counted about what’s important to them and using the skills sets and the knowledge they have to get the best outcomes for everyone.

We should all salute those people who put the greater good first because sometimes “fair is equaland today the ACCC proved like Cassie we can all stand up and be counted and make a difference.

Its an absolute honour to know you Cassie and on behalf of farmers everywhere I salute you


Author: Lynne Strong

I am a 6th generation farmer who loves surrounding myself with optimistic, courageous people who believe in inclusion, diversity and equality and embrace the power of collaboration. I am the founder of Picture You in Agriculture. Our team design and deliver programs that inspire pride in Australian agriculture and support young people to thrive in business and life

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