What do you know about Australian food production and consumption?
Well it would appear that I know bugger all if my answers or lack of to this quizz are anything to go by
It always fascinates me when we throw a heap of statistics around like this. The statistics certainly show agriculture’s value to the economy. But the economy doesn’t feed us and clothe us and put a roof over our heads – people do. Surely community knowledge about food production and consumption shouldn’t be defined by numbers that one should store in a corner of the brain and bring out at dinner parties. Knowledge about food production and consumption should be about what the people who buy it care about .
Surely the types of questions we should be asking are things like Is our food safe? Is it affordable? Is it nutritious? Do our farmers care about the environment and their animals
In light of the recent BSE scare in Ireland what i know is its time to change the dialogue around food and fibre production and consumption.
I for one am damned proud to know the things our customers want to know and that is our food is safe. Its is affordable. It is nutritious and any farmer who doesn’t care about the environment and their animals should find another occupation.
These girls don’t care about numbers. They just want to be loved and respected and protected from the heat and the cold and be fed delicious, nutritious and safe food.
It we want people to start thinking about food and fibre and how they truly value it in a different way then we need to change the conversation.
Just like the cows, our customers want the same things we do and that’s what the Australian food production and consumption knowledge discussion should be all about.
