Sadly Brand Agriculture’s Day of Reckoning is fast approaching – will we need the ark

There has been a lot of talk about leadership in our sector as we head into 2016 and The Year of the Pulses

My sources tell me 2016 will be the year our industry leaders will be tested like we have never seen before

Agriculture will feel the wrath of failing to keep pace with changing environment in which we operate opinion and we will find ourselves asking.  Why oh why did we learn nothing from the Rick Farley success stories?


We will find ourselves asking the questions over and over and over again. How did we stuff this up so badly ?. Why have we not got trusted, confident supported grass roots spokespeople with the capacity to handle the big issues in a way that resonates with our key audience?  Where did it all go so wrong?

The successes of the past leave a great legacy, being blind to them is a criminal act  for which we all need to be held accountable.

Maybe just maybe we needed the big kick up the bum that is coming. What long term effect it is going to have on Brand Agriculture only time will tell




Author: Lynne Strong

I am a 6th generation farmer who loves surrounding myself with optimistic, courageous people who believe in inclusion, diversity and equality and embrace the power of collaboration. I am the founder of Picture You in Agriculture. Our team design and deliver programs that inspire pride in Australian agriculture and support young people to thrive in business and life

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