I am currently reading Seth Godin’s This is Marketing You Cant be seen until you learn to see
Some wise advice early in the book resonated
“When in doubt, assume that people will act according to their current irrational urges, ignoring information that runs counter to their beliefs, trading long-term for short-term benefits and most of all, being influenced by the culture they identify with.”
You can make two mistakes here:
- Assume that the people you’re seeking to serve are well-informed, rational, independent, long-term choice makers.
- Assume that everyone is like you, knows what you know, wants what you want.
I’m not rational and neither are you
It certainly reminded me of the importance of valuing my tribe to stay sane
Speaking of my recent reading library
Looking for an inspiring role model I highly recommend Ronni Kahn’s book – A Life Repurposed
Speaking of inspiring people looking forward to receiving my copy of Cathy McGowan’s book Cathy Goes to Canberra in the mail shortly. Great interview with Cathy by Richard Fidler here