Housing Strategies and Hollow Promises and Why Listening Isn’t Enough

It’s time to stop drafting strategies that sit on shelves. Let’s start building the courage to act.

If you’ve ever read a local government housing strategy, chances are it felt familiar, even if you were reading it for the first time. They tend to follow a pattern:
✔️ They acknowledge the issues.
✔️ They summarise the feedback.
✔️ They speak the language of care, equity, and inclusion.
But scratch the surface, and you’re often left asking: Where’s the action?

The latest Kiama Municipal Council Draft Housing Strategy in our region is no exception. To its credit, it captures what matters to people: housing that’s affordable, developments that respect the character of our towns, and planning that keeps pace with infrastructure. It admits where voices were missing, renters, younger people, Aboriginal residents, and it publishes community feedback clearly and transparently. That’s important.

But recognition is not reform. We don’t need another document that nods along with community concerns, only to drift into safe territory, generalities, delays, and vague promises of “sensitive growth” and “further consideration.” We need something braver.

Our housing problems aren’t unique, with communities across the country  grappling with rising prices, stagnant wages, rental insecurity, and generational lockout.

And in many places, solutions are already being tried. Community land trusts. Build-to-rent models. Tiny home villages. Prefabricated homes built by social enterprise. Councils developing and retaining their own affordable housing stock. There are people doing incredible work, often outside the traditional planning system, because they’ve had no choice but to act.

So why isn’t that reflected in our local strategy?

There’s no commitment to identifying what’s working elsewhere. No plan to pilot innovation. No acknowledgement of the community-led efforts already happening here. And no tools, no inclusionary zoning, no local affordability targets, no plan for securing housing for workers or renters or older people wanting to downsize and stay close to family.

Instead, we get the usual safety net of “alignment with state frameworks” and “monitoring future needs.” It’s the language of delay.

Listening should be the starting point  – not the end.

This is about ambition – not just process.

A genuinely community-driven strategy would do more than summarise feedback. It would:

• Name and support local innovators already making change.

• Seek out bold ideas from elsewhere and ask: could this work here?

• Test small-scale pilots and learn from them.

• Move beyond consultation and into co-creation, especially with those most affected by housing stress.

Transparent processes and pretty reports are not enough. People need homes,  and they need leaders ready to do more than listen.

It’s time to stop drafting strategies that sit on shelves. Let’s start building the courage to act.

#HousingStrategy #AffordableHousing #CommunityLedPlanning #InclusiveGrowth #LocalVoices #BuildBetter #PlanningForPeople #HousingJustice #PolicyToAction