Everyone wants to be proud of the industry they work in. Yesterday I found myself embarrassed to be a farmer.
I was sad that people could feel so undervalued they would share a meme that attempts to add value to themselves by undervaluing others.
I was sad that at leadership level we apparently aren’t having conversations about what is clearly a much bigger issue.
We are better than this. I need help. I want to understand how we can reframe our messaging in agriculture from being locked in the Dreaded Drama Triangle to embracing The Empowerment Dynamic
I am looking forward to growing a tribe of people I can have these discussions with. I am looking forward to every agricultural organisation seeing people as its greatest resource and telling them that.
Change starts with us – lets make our People Pillar our first pillar
Before I go – how can agriculture do messaging differently. We could ask Dorie Clark
