Agriculture creating a culture where people feel physically, emotionally and identity safe

This is the fifth article in a series that looks at the Action4Youth workforce Attract-Train-Retain workforce strategy and road map  model created by the Action4Agriculture team in partnership with Professor Felicity Blackstock. 

The model acknowledges careers’ awareness starts in primary school and leverages the relationships that Action4Agriculture’s school programs have developed with schools over the past 15 years

It was rewarding to see the announcement yesterday that the cotton industry is increasing its investment in understanding people and how they think, feel and behave.  

One of the key elements of the Action4Youth model is the pastoral care package.  If agriculture is going to Attract, Train and RETAIN people, they must feel physically, emotionally and identity safe in their workplaces

The graphics shown above have been created for a program aimed at attracting young people who are disengaged from school to the foundation careers on farm/in the oceans for the dairy, fishing and wool industries

It can be adapted, replicated and scaled (or shrunk) for all industries.

Interestingly enough that is where it is getting the most traction. There are no shortage of industries with dollars to invest in best practice workforce engagement strategies that don’t have what agriculture has.

The question is are we making the most of what we have?

Agriculture is not alone in having a huge labour shortage.

With Australia’s  birthrate at its lowest ever level of 1.6 (more people choosing career over having children) and reduced accessed to overseas workers we are going to have to be very committed to building and investing in relationship building with the next gen workforce. We have to be equally committed to agriculture being the image we want the world to see.

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