If Google cannot find you, did you even happen? Putting Jamberoo firmly on the digital map

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Marketing guru Gaye Steel is a friend and mentor. In passing, she said something that made me smile and then made me act. If you are not on Google, you do not exist.

She was talking about what lasts.

A digital footprint carries a story beyond the last person who remembers it. Beyond the neighbour who knows. Beyond the family who tells it at the table.

Gaye is someone worth listening to because she has spent decades making big organisations move, not talking about it. She understands what cuts through because she has been responsible for ideas that had to work in the real world, at scale, with no room for excuses.

At McDonald’s, Gaye was at the centre of market defining innovation. She led the launch of products that reshaped the brand’s Australian offer, including Flake n Cone, McFlurry, McOz, and the first Family Meal Deal. These initiatives strengthened McDonald’s market leadership and showed her ability to translate consumer insight into large scale commercial success.

Gaye Steel taught me that good advice is meant to be used. So I used it, nudging a few Jamberoo legends onto the internet and leaving enough breadcrumbs that when someone types a name into a search bar, something comes back.

Think of it as historical housekeeping, with a keyboard. A way of making sure the people who shaped this place do not quietly slip out of view.

Geoff Boxsell and Kevin Richardson are a perfect example. Between them, they created the formula for spreadable butter, something that changed how Australians eat at breakfast. For years they were far too quiet about it. Hardly anyone in Jamberoo knew the full story.

Geoff Boxsell gets his first Instagram moment at 86 and somehow makes it look effortless. Read the story in Region Illawarra here 

Now the world does.

There are Google pages. Radio interviews. TV interviews  Podcast stories. A national audience hearing how two local blokes solved a practical problem and changed a national habit. The story has moved from sheds and factory floors into the places people actually look.

Listen on Apple Podcasts

This work also connects back to why I started digging so deeply in the first place. When I spoke with Dr Tony Gilmour, who has been documenting local history for years, I told him I wanted to ground my book in what Jamberoo was like in the late 1800s and early 1900s. He warned me there was not a great deal of Jamberoo history written down.

If the record is thin, what we add now carries weight. Digital footprints are not about promotion. They are about continuity. They give future storytellers somewhere solid to start.

Jamberoo’s residents are proud of our village. Always have been. What has changed is that we are now firmly on the digital map as well. Our stories are there, searchable, linked, and ready to be found.

And that feels like a good thing to leave behind.

The Power of Storytelling and Digital Legacy

Documenting history matters, not just to remember names but to honour lives fully lived and the impact they had on the world.

Have you ever stopped to think about whose story in your life deserves to be told?

Have you considered documenting your family history?

When we want to learn about something, we turn to Google, but what about the stories that are not there?

The ones that exist only in memories, passed down through conversation but never written down?

My friend Gaye Steel, former marketing manager of McDonald’s and Telstra, once said,

“If you can’t be found on Google, you don’t exist.”

Of course, we know that is not true.

Our lives, relationships, and impact are not measured by search results. But in today’s world, if a story is not documented, it can be easily forgotten. That is why storytelling matters. It ensures the people and moments that shape us are remembered.

Many people throughout history are invisible in the digital space, and I have made it my mission to change that. The National Library has archived my blogs as part of Australia’s digital history, recognising the importance of recording our experiences. But you do not need to be a writer or historian to ensure that the stories of your loved ones are preserved.

One simple step is to label your treasured photos. Add names, dates, and locations to the back of old family pictures. Tell the stories behind sentimental objects in your home. Even a short note explaining why something matters to you can turn an ordinary object into a meaningful piece of family history.

My own family’s history is deeply tied to the Illawarra. My maternal ancestors arrived in Kiama in 1831, and my paternal family settled in Dapto in 1841. The men in my family were well documented, but the women’s stories were largely missing.

My great-grandmother’s obituary, which only refers to her as “Mrs John Lindsay,” speaks volumes about the era in which she lived. It highlights how women were often defined by their husbands with their own identities overshadowed. Despite being described as an “ideal wife and mother,” her individuality, accomplishments, and personal story were left untold. It raises the question of how many other women’s legacies have been reduced to a mere mention in relation to their husbands.

When my parents passed away, I realised there was no public record of them, no trace of their lives online. Growing up, we did not even have family photos displayed in our home. I only discovered a picture of my mother through a Jamberoo Family History Facebook post.

That moment changed everything for me. My cousin, Mark Emery, has been documenting our family history for The Bugle, and through his research, I found my parents’ wedding photo and a beautiful image of my mother at 15. By writing about my parents, I have not only preserved their names but kept their stories alive, ensuring future generations can find them, remember them, and understand their lives.

My own journey has been shaped by storytelling. After leaving home and marrying young, I unexpectedly became a farmer’s wife. Later, I managed a pharmacy, but a series of armed robberies deeply affected me – an event that forced me to re-evaluate my path.

Stepping away from pharmacy, I found purpose in community engagement. I helped establish the Kiama Wine Show, promoted dairy through school programs like Picasso Cows, and was ultimately named Kiama’s first Electorate Woman of the Year. These experiences reinforced something crucial.

For years, agriculture faced negative press, and a friend in marketing gave me invaluable advice. “If you don’t tell your story, others will tell it for you.”

Recognising the need to change this, I  was established a charity to support young agricultural advocates in developing their storytelling skills. Over two decades, the charity worked with top journalists to train young people in crafting compelling narratives, ensuring that their voices were heard and their contributions to agriculture were recognised.

If we do not tell our own stories, others will tell them for us, or worse, they will not be told at all.

More recently, I made the difficult decision to close the charity I had been running. The challenges of working with schools post-COVID, combined with my growing passion for local storytelling, led me to refocus my energy on my own community.

The Bugle covered some of my community talks, and before long, they invited me to write for them. What started as pro bono work turned into a contract role covering council and feature stories.

The most rewarding part of this work is meeting and interviewing fascinating people, uncovering stories that would otherwise go untold.

Throughout my career, I have learned that awards and recognition are not about personal validation. They are about elevating a cause. Every time I won an award, I nominated someone else the following year, and I encouraged them to do the same. I am particularly passionate about the Hidden Treasures Honour Roll for regional women. Last year, I nominated three local women. They were honoured to be included, and now they are eager to nominate others in turn.

We all have stories worth telling, whether they are our own or those of people we admire. So, I leave you with a few questions.

  • Who in your life has a story that should be shared?
  • Have you considered documenting your family’s history?
  • Would you like to learn how to record these stories?

Let’s make sure the voices of those we love are not lost to time. Whether it is writing a blog, labelling old photos, or simply sharing memories with the next generation, every story we tell adds to the rich tapestry of history.

#Storytelling #DigitalLegacy #FamilyHistory #PreservingMemories #LocalHistory #Kiama #TheBugle #CommunityStories #DocumentYourStory #HistoricalRecords