Who really benefits from the milk prices wars

I think the statistics tell the real story

Coles tell us its “Down Down Down campaign” saves its shoppers $450 per year.

Coles on the other hand recorded a 16.3 per cent increase in 2011-12 pre-tax earnings to $1.356 billion.

Coles CEO Ian McLeod earns $15.63 million in salary alone. Cant even imagine what his bonuses are 

McLeod’s spectacular earnings are more than double that of his boss, Wesfarmers CEO Richard Goyder, who made $6.9 million last year.  

Coles home label brands now account for around 51% of Coles milk volumes, up from around 25% in 1999/2000.  This result has been rapidly assisted by the current $1/litre milk discounting marketing strategy

I don’t know whether to laugh or cry when they spruik the milk price wars are solely to help Australian families.

We dont think its funny Coles

Author: Lynne Strong

I am a 6th generation farmer who loves surrounding myself with optimistic, courageous people who believe in inclusion, diversity and equality and embrace the power of collaboration. I am the founder of Picture You in Agriculture. Our team design and deliver programs that inspire pride in Australian agriculture and support young people to thrive in business and life