Kiama’s party history society shows how heritage gets done

There are book launches, and then there is the Kiama Historical Society throwing itself a fiftieth birthday party with cake for 40 that somehow feeds about 145.

On 22 November the Society launched Dr Tony Gilmour’s new book Celebrating History Defending Heritage 50 years of Kiama Historical Society at Kiama library. The running joke of the afternoon was that this is not a dull, dusty organisation. As Tony reminded us, this is the Party History Society. The program proved his point.

A welcome that starts where it should

President Sue Eggins opened by introducing a room full of living history. Former mayor and founding instigator Neville Fredericks. Long-time leaders Ben and Margaret Meek. Volunteers, members, councillors and mayors. Then she handed to Aunty Dr Joyce Donovan, Wodi Wodi Elder and founding Aboriginal patron, to welcome us to Country.

Aunty Dr Joyce Donovan- Patron with Sue Eggins- President Kiama Historical Society.  

Aunty Joyce did what she always does. She began with story. La Perouse to Red Rock and down this coast. Salt water people. The last great corroboree at Kiama. The birthing places along the Minnamurra river. The tent that became the first Illawarra Aboriginal medical service, and her job as a young woman lighting the fire so the doctor could wash his hands.

She talked about what happens when Aboriginal memories and settler memories sit side by side. Families bring her documents and stories, she tests them against the old people’s knowledge and the historians’ papers, and together they build something solid.

“Between the lot of us,” she said, “we have some fantastic stuff here.”

From archives to fish and chips wars

Then it was Tony’s turn. In between promising not to write another book for at least a year, he walked us through five decades of local history work. The birth of the Pilot’s Cottage Museum.

The very polite but determined shift from “serious scholarly society” to “we like a party as well as write papers.” Heritage weeks with costumes and home-grown theatre.

He reminded us that this town went from losing buildings without a second thought to describing itself proudly as a heritage centre. That didn’t happen by accident. It happened because people like Sue, Ben, Neville, Gordon and Heather Bell, and many others, went from writing letters to fronting picket lines, collaring ministers on Terralong Street when buildings like Barroul House and the police residence were under threat.

Sue followed with forty years of personal memories. Discovering the Society accidentally over high tea in the Pilot’s Cottage. Mentors like Fran Whalan and Bill and Joan Leyshon who seemed to live up there with paintbrushes in hand. Four decades of fights for buildings that many towns would have shrugged off as too hard or too far gone.

 

She listed exhibitions that have quietly shaped the way locals see this place. The Lost and Found Treasures of Kiama show that documented houses we saved and houses we lost. The celebrations of Charmian Clift and Orry-Kelly that reclaimed people who barely rated a mention in their own town at the time of their deaths. The recent Orry-Kelly gala opening, complete with furs and frocks, that turned a costume designer into a household name again.

What struck me, listening to Aunty Joyce, Tony and Sue, was how much of Kiama’s identity now rests on the work of volunteers who read minutes, chase grants, run events and, when needed, stand in front of a bulldozer with a clipboard.

Fifty years on, the Historical Society is still doing what its constitution once called “promoting social intercourse” and what we might now call bringing people together so our stories do not get paved over.

Mayor Cameron McDonald (left) and Fiona Phillips MP (right) are patrons of the Kiama Historical Society, alongside Aunty Joyce Donovan. Dr Tony Gilmour (centre back), Vice President of the Society and author of the two books shown, joined them at the launch. Apologies to Aunty Joyce, she was in such demand on the day that I missed getting a photo of her with the full team.

On the way out, people bought books, poured wine, served cake and argued cheerfully about which battle over which building was the hairiest. It felt fitting. If history in this town is safe in anyone’s hands, it is probably in the hands of a party loving history society that knows how to mix frocks, fireworks and footnotes.

The book is available through this link for $25, with free delivery in the Kiama council area. All proceeds to Kiama Historical Society.

BTW Readers I do have better quality photos which I will locate and replace some currently in this blog

#KiamaHistory #KiamaStories #LocalHeritageMatters #HistoricalSociety #CommunityHeritage #LivingHistory #WodiWodiCountry #AuntyJoyceDonovan #PilotCottageMuseum #KiamaVolunteers #ProtectOurPast #DefendingHeritage #CelebratingHistory #CharmianClift #OrryKelly #KiamaIdentity #HeritageChampions #SavingOldKiama #IllawarraHistory #FiftyYearsStrong #GrassrootsHistory #HistoryInTheHandsOfCommunity #PartyHistorySociety #KiamaProud #RegionalHistory #CultureAndCommunity #OurSharedStory #HeritageIsCommunity #KiamaVoices #LocalLegends

When Jamberoo’s dairy men outsmarted Mrs Jones.

Julia Child famously said “With enough butter, anything is good”.

It is one of those delicious footnotes in Australian dairy history. While the margarine world rolled out Mrs Jones (see footnote images), the fictional housewife who campaigned against margarine quotas in Australia, the men at the Jamberoo Dairy Factory were quietly proving that rural ingenuity could beat any marketing campaign, no matter how determined her smile.

Mrs Jones objected loudly to restrictions on vegetable oils. Jamberoo’s dairy men responded in the most Jamberoo way possible: they made butter that tasted so good even the margarine companies secretly kept an eye on them. It was a win win born from stubbornness, pride and a deep belief that butter should never apologise for being butter.

They knew the margarine firms wanted to get vegetable oils into every kitchen. So Geoff Boxsell and Kevin Richardson and their Jamberoo Dairy Factory team simply did the unexpected.

Mrs Jones, the fictional housewife claimed Australians deserved choice, Geoff and Kevin quietly made a different kind of choice available

They worked out how to blend cream with safflower and sunflower oils to create the first spreadable butter, long before anyone in a city boardroom saw it coming. They faced threats that their factory licence would be revoked and even received a stern letter  from the NSW Department of Agriculture telling them “to pull their heads in.” The men kept going.

Jamberoo Dairy Factory had the best butter in the state for 15 yrs in a row and in 1976 won Supreme Dairy Product in Australia.

The result was a product so successful that it immediately found a local black market of farmers who refused to hand it back once the Department of Agriculture paused its release. If anything, Mrs Jones proved useful; the louder she complained about margarine quotas, the more the Jamberoo team doubled down on better butter.

In the end, both sides claimed victory. Mrs Jones rallied the nation’s housewives. Jamberoo’s dairy men created a spreadable butter that reshaped breakfasts for ever. A fictional housewife and a group of practical innovators from a small valley accidentally created the same outcome: more choice for everyone at the table.

A win for Mrs Jones, a win for Jamberoo, and a very big win for anyone who has ever tried to spread cold butter on toast.

The Backstory

The long battle between butter and margarine

Timeline of the Mrs Jones campaign, the margarine quotas, and what Jamberoo did differently

Early 1900s to 1950s

Regulation of margarine begins

  • State governments introduce strict limits on margarine manufacture to protect the dairy industry.

  • Some states impose colour bans so margarine cannot resemble butter.

  • Quotas are applied to table margarine production.

  • The dairy industry is politically powerful and deeply connected to rural communities.

1950s

The protectionist system tightens

  • Margarine producers must apply for manufacturing quotas.

  • The dairy industry defends quotas as essential to farm incomes.

  • Vegetable oil processors, including peanut, safflower and sunflower growers, begin pushing back.

1962

The Mrs Jones campaign begins

  • Marrickville Margarine launches an advertising campaign built around a fictional consumer known as Mrs Jones.

  • Mrs Jones is framed as the reasonable Australian housewife who wants freedom of choice and who finds production caps ridiculous.


1963 to 1966

The campaign escalates

  • Full page advertisements and pamphlets appear.

  • Mrs Jones asks why Australian families should be denied affordable spreads.

  • The dairy lobby hits back hard and brands the campaign misleading.

  • Hansard records members saying the campaign is “scurrilous”.
    Source: Qld Hansard 1966.

Mid 1960s

Supreme Court cases

  • Major litigation unfolds between State regulators and Marrickville Margarine.

  • Cases such as Beal v Marrickville Margarine Pty Ltd become landmarks in food regulation.

Late 1960s to early 1970s

Public sympathy grows

  • Mrs Jones becomes a household name across Australia.

  • The campaign becomes one of the country’s most successful long form consumer advertising efforts.

  • Pressure builds for reform as people question why a spread made from Australian-grown oils is so heavily restricted.

1974 to 1977

Quotas begin to collapse

  • State by state, restrictions start to fall.

  • NSW formally withdraws its quota system in 1977.

  • Australia moves into a period of deregulation.

1980s to 1990s

The aftermath

  • Margarine becomes mainstream.

  • The original Mrs Jones ads are remembered as a turning point in food regulation.

Key players

Marrickville Margarine Pty Ltd

The company behind the campaign. They produced margarine using Australian vegetable oils. Their survival depended on challenging quotas.

Richard Charles (Dick) Crebbin

Managing Director and later Chairman of Marrickville.

  • Determined to break the quota system.

  • Green-lighted the Mrs Jones campaign.
    Source: Australian Dictionary of Biography.

Ben Dawson

Head of the campaign’s early direction.
Source: Australian Oilseeds Federation history.

Solomon (Sim) Rubensohn

Advertising strategist from Hansen Rubensohn McCann Erickson.

  • Designed the tone and personality of Mrs Jones.

  • Known as a pioneer of persuasive political and retail advertising.
    Source: ADB biography.

State Agriculture Ministers and Dairy Boards

Defenders of the quota regime.

  • Kept strict licensing in place for decades.

  • Believed margarine posed an existential threat to dairy incomes.

Vegetable oil farmers

Indirect stakeholders.

  • Their industries (safflower, sunflower, peanuts, cottonseed) carried the potential to expand if margarine limits were removed.

And then there was Jamberoo

Where innovators quietly solved the problem in a completely different way

While Mrs Jones and Marrickville Margarine ran a national political battle, the men at the Jamberoo Dairy Factory took a different path.

They did not fight margarine.
They reinvented butter.

1970s, Jamberoo Dairy Factory, staffed by innovators who refused to accept limits

Under the leadership of Geoff Boxsell, Kevin Richardson and team, Jamberoo created the first successful spreadable butter in Australia.

And here is the twist that makes the Jamberoo story a perfect counterpoint to Mrs Jones:

They achieved the win win that Sydney advertisers only dreamed of.

What Jamberoo did

  • They blended cultured cream with safflower and sunflower oils, using local farmers’ milk as the anchor ingredient.

  • They spent 18 months convincing authorities the product was safe and legal.

  • They received a stern warning that their licence could be revoked if they continued.

  • They kept going anyway.

  • Their early batches developed a black market among local farmers who refused to hand them back once the department pressed pause.

  • They created a product so successful that it became the forerunner to modern spreadable butter.

This was innovation delivered not through advertising or political lobbying but through talent, persistence and hands-on dairy science.

The real win win

Mrs Jones argued for choice.
Jamberoo delivered it.

Consumers gained a new kind of butter.
Vegetable oil growers saw demand rise.
The dairy industry kept its identity intact.
Farmers in a small valley became accidental trailblazers.

Jamberoo did not need a fictional housewife.
They had something more powerful.
They had a factory full of people who believed that innovation was part of the job.

And let’s not forget the dairy industry had Julia Childs -if only the Jamberoo factory team had sent their sample to Julia!!!!!

Source 

Footnote:

A little bit of history from The Bulletin

And this from The Australian in 1966

#ButterVsMargarine #MrsJonesCampaign #FoodRegulationHistory #JamberooInnovation #DairyScience #AgriculturalReform #AustralianFoodHistory #SpreadableButterStory #VegetableOils #SafflowerAndSunflower #InnovationInTheValley #RuralIngenuity #DairyIndustryLegacy