Its all about the stories

Its been one of those weeks and its only just started.

Any one who has had a big idea and knows its has exactly all the right elements to change that small part of the world that they live in and so want to prosper will relate to this post.

The Art4Agriculutre team is on the road doing what they wish wasn’t still core business and that is finding partners to invest in the dream that became a goal that became a reality that is truly making a difference.

Every partner is different, We are lucky enough to work with young people in our R&D corporations who share our vision and want to be the change agriculture must have but must tick the boxes that those higher up the chain have determined and its is imperative we work together to make that happen.

Every now and then we get to go right to the top of the chain and speak to the CEO who decides what those boxes are and its so exhilarating to find that CEO who ‘gets it’.That type of conversation will keep you going for 12 months maybe more.

Kirsty and I had such a conversation yesterday. Wow. We get asked so often what is the Archibull Prize all about  and we know we have to have 15 plus different answers  depending on what our potential  funding partner thinks is a compelling value proposition for their stakeholders.

When that funding partner actually sees the very reason, the heart and soul of why you exist is an experience I just cant describe

That happened this Monday

‘the Archibull Prize is about the stories’

Let me tell you my heart just sang and I got that look from Kirsty that said “I need to get her out of the room before she cries” 

Its stories like this one from a teacher at a school who isn’t fitting our required criteria for  2014 which is ‘Your school must be one of four which is within 75km of each other’

The teacher plea

Our school must participate. Our farmers have no water, their stock have no feed and we have had to shut down our school farm because we cant feed and water our animals. This program will give our community hope. It will keep us going and it will show why our farmers are so important to us, why our community is so important to us. Our community have told us they will do whatever it takes to bring the program to our town.

I remember having a similar conversation for different reasons with the Macquarie 2100 team in 2013 when they were so passionate about having Trangie Central School participate in the Archibull Prize and we all know how that turned out. See here.

These are the stories the Art4Agriculture want to make happen and we are looking for people who share our values.


Its time for agriculture to stop playing it safe and raise the main sail, the world awaits you, you just have to pull up the anchor and put your faith in the navigator

If that’s you or your organisation I am just a phone call or an email away

M: Lynne Strong 0407 740 446     


Author: Lynne Strong

I am a 6th generation farmer who loves surrounding myself with optimistic, courageous people who believe in inclusion, diversity and equality and embrace the power of collaboration. I am the founder of Picture You in Agriculture. Our team design and deliver programs that inspire pride in Australian agriculture and support young people to thrive in business and life

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