The recent Primary Industries Education Foundation survey of students found:
*59% of students learn what they know about food and fibre from their teachers.
* Media and family/friends are also significant influencers of students.
At Picture You in Agriculture we also survey teachers and our research shows that young people who hold very strong opinions about animal welfare and environmental stewardship get their strong opinions and images and perceptions from the media.
The language that farmers use in the media and the animal wellbeing and environmental stewardship policies they align themselves with are pivotal to maintaining consumer trust.
It is also pivotal that the politicians who claim to represent farmers give very serious thought to the language they use.
I am 100% confident that every farmer in Australia wants the best outcomes for koalas as much as every Australian who wants to leave a legacy for our children we can all be proud of.
Smart farming means nurturing the landscape that feeds and clothes us and finding the delicate balance required to share it with our unique plants and animals
In the media
NSW Farmers Association
Australian Financial Review
Sydney Morning Herald