Last week, I had an epiphany that changed the way I approach pitching ideas.
As I strolled along Elizabeth Street in Sydney, I noticed a guy talking animatedly on his mobile carrying a backpack loaded with four pieces of wood. The backpack seemed on the verge of spilling its contents and I was immediately concerned that if it did some-one could get hurt. Waiting at the traffic lights, I intended to tap him on the shoulder and advise him to secure his backpack before some-one got hurt.
Two other young guys at the lights beat me to it. They turned to the guy, still engrossed in his phone call, and casually told him, “Hey mate, you’re gonna lose your wood.” Surprisingly (😊to me), he didn’t hang up but asked them to zip up the backpack. The crucial lesson was clear: to get someone to act, the pitch must resonate with them, not just to others.
I then asked a marketing guru about an image I could use to enhance the point. They suggested an image of two friends casually helping someone zip up a backpack filled with four pieces of wood, all while the person on the phone remains engaged in the conversation? This visual emphasises the idea that the assistance is seamlessly integrated into the person’s ongoing activity, making the pitch about the person being helped rather than the helpers or the onlookers. It captures the essence of making it matter to them in a relatable and non-intrusive manner.
It made me see how if I wanted to successfully pitch I needed to rethink how I think
A few lessons learnt here:
🤔It’s always valuable to reassess our perspectives, especially when it comes to communication and influence.
🤔Recognising the importance of framing your message in a way that resonates with the listener can be a game changer.
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Successfully pitching – do you need to rethink the way you think?
