Can you believe Woolworths said its 2014 first half profit was up 14.5 per cent to $1.32 billion, or up 6 per cent ( Read more ) yet they expect vegetable growers to help fund their fee for engaging James Oliver
Apparently Woolworths thinks everyone deserves a better deal EXCEPT farmers
Goodness gracious me Woolworths this is disgraceful Veg growers slam Woolies’ Jamie Oliver fee and I am confident that Jamie Oliver will be just as mortified as me that this is happening.
Ausveg says growers have received requests from Woolworths to voluntarily pay a charge towards the costs of the new “Jamie’s Garden” promotion, equal to 40 cents a crate of produce sold to the supermarket.
While Woolworths says the request is voluntary, Ausveg national marketing manager Simon Coburn says growers are not in a position to say no.
“The growers feel like they are in a position that, if they were to say no, they are worried that their contracts would be reduced or terminated completely,” Mr Coburn said.
He said growers already paid a charge of 2.5 per cent to five per cent of their sales back to Woolworths to cover marketing costs, and the 40-cent charge was in addition to that.
The cost would range from a few thousand dollars to $250,000 for a grower, depending on the size of their contract, he said.
“Some are telling us they don’t have 40 cents left in their margins,” Mr Coburn said. Source AAP
Follow up media
Has Jamie Oliver been burnt by Woolworths media
and what is the ACCC doing about it. Quite a bit actually