How often do your forget to ask the right question?

All my communications training says the same thing. Have three key points. Include a call to action. Reinforce the points. Then reinforce them again.

For the last twelve months I have been presenting to local service groups and doing my very best to stick to the rules. And I have learned something important. No matter how impressive the talk is, nobody takes up the call to action. My presentation is usually followed by lunch and I invite people to come and talk to me about it over lunch. What I get instead is “wow, your presentation was great.”

After each talk I kept asking myself the same question. What is wrong with me? Why is nobody sitting down to talk about the call to action?

Then I finally woke up. It’s the audience, Lynne. They want to be entertained.

How old do I have to be before I start asking the right question first? Who is my audience? What do they want from this presentation? The reason I keep getting invited to present is that people talk about how entertaining the talks are. Facepalm.

It took me a while longer to see what the answer meant, and it started with admitting what I am actually there for.

I am not in that hall to win commissions. I talk about life story writing because I want people to create living memories, the kind that last well beyond the last person who remembers them. The lunch invitation was never the real call to action.

The real call to action happens later, at somebody’s kitchen table, without me. An entertained audience goes home and tells someone about the talk. And somewhere in that retelling, a son or a daughter decides to capture a parent’s story before it is too late.

If that happens at one kitchen table, the talk has done its job. Nobody needs to ring me. The memory does not need me to survive. It needs a family who decides it is worth keeping.

So the training was half right. Three points, yes. Reinforce them, yes. But the call to action belongs to the audience, and this audience’s job is to enjoy the hour and carry the idea home. If I do my job well, they do theirs, and I will never see it happen.

The number one question for anybody doing anything is this. Who is the audience, and what do they want from me? Not what do I want to tell them. What do they want from me. I have spent a working life in communications and I still needed twelve months of puzzled lunches to learn it.

This is the point where I would normally give you a call to action. I know better now.

One Saturday, two events, and the story of three orphans who built this district

Every object on this table holds a story. Yours do too, and most of those stories are one generation from being lost. Saturday 18 July, Kiama Library, the Royal Australian Historical Society is teaching us how to capture them before they go.

Three orphan girls built lives we still drive past every day

I write stories so the people we love are remembered. Memory has a shelf life of about two generations. Your grandchildren will know your name. Their children probably won’t, unless someone writes it down. Every family has people worth remembering, and most families never get around to it.

So when I heard what the Kiama Historical Society has organised for Saturday 18 July, I paid attention.

In 1821 three young sisters, Cecelia, Caroline and Catherine Rutter, were sent to the Female Orphan School at Parramatta. The Orphan School was where the colony put children it had no other place for. It was not a beginning anyone would choose.

Fifty years on, their names were attached to some of the finest homes in this district. Cecelia married Michael Hindmarsh of Alnebank at Gerringong. Caroline married Thomas Surfleet Kendall of Barroul House. Catherine’s second marriage, to Thomas Chapman, made her home at Hartwell House.

For me, one of those names is personal. In 1880 my grandfather’s family, the Chitticks, arrived in Sydney aboard the Samuel Plimsoll, a wool clipper 74 days out of Plymouth. The shipping list records six brothers, aged 15 to 27, every one of them an agricultural labourer, with their mother and sisters listed as domestics. In time the Chitticks bought half of the Alnebank farm. The orphan girl’s ground became my family’s ground. My grandmother’s people had already been in this district since 1831, and my father’s side arrived in 1841. These stories don’t just overlap with ours. They share fences.

I know all of that because somebody kept the records, and somebody else taught me how to read them. A shipping list, a family tree in a booklet, dates and ages in a column. That’s how a name becomes a person whose story you can share.

Carol Liston, president of the Royal Australian Historical Society, tells the Rutter sisters’ story at Kiama Library Auditorium on Saturday 18 July at 1.45 pm. It costs $3 for Historical Society members, $5 for guests, afternoon tea included, and you can just turn up.

The morning session is the one I’d urge you to book

Before the talk, Carol and the Society’s senior vice president Christine Yeats are running a research workshop, 10 am to 1 pm at the same venue. This is a rare thing. The two most senior figures of the Royal Australian Historical Society, in Kiama, teaching the practical craft: how to search Trove so it gives you answers instead of noise, how to use the Historical Land Records Viewer to trace a property and the people who held it, how to read colonial records for the personal detail that turns a name into a person.

Almost every family around here has the shoebox. The photographs with no names on the back. The family tree that stops dead somewhere in the 1880s. The house with a name nobody can explain. This workshop is for that shoebox. BOOK YOUR SPACE HERE 

It’s $25 for historical society members, $30 for everyone else, and that includes morning tea, cakes and lunch. Bookings are essential, so don’t leave it until the week of.

I’ll be there with my own list of dead ends. Whether Trove can crack them is another question. That’s rather the point of going.