I am fascinated by what makes people tick.
I learnt a long time ago humans are feeling beings who also happen to think. We absorb information differently and we process it differently.
We are now at the point in OZ where the early adopters and some of the late adopters have got their vaccines.
My passion for life long learning saw me sign up for another of Changeologist Les Robinson’s Theory of Behavior Change workshops this week
Les reminded us if we want to drive behavior change its important to tailor the message for each demographic you are trying to reach to THEIR specific needs, wants and pain points.
Its time to stop telling our later adopters and laggards WHY and show them HOW
Time for less facts – now matter how impressive they as the science tells us they will only create more resistance
Time for more compassion, less judgment
Lets show them HOW
What does HOW look like to you?
