Don’t tell them why, Show them How

I am fascinated by what makes people tick.

I learnt a long time ago humans are feeling beings who also happen to think. We absorb information differently and we process it differently.

We are now at the point in OZ where the early adopters and some of the late adopters have got their vaccines.

My passion for life long learning saw me sign up for another of Changeologist Les Robinson’s Theory of Behavior Change workshops this week


Les reminded us if we want to drive behavior change its important to tailor the message for each demographic you are trying to reach to THEIR  specific needs, wants and pain points.

Its time to stop telling our later adopters and laggards WHY and show them HOW

Time for less facts – now matter how impressive they as the science tells us they will only create more resistance

Time for more compassion, less judgment

Lets show them HOW

What does HOW look like to you?

 

 

Author: Lynne Strong

I am a 6th generation farmer who loves surrounding myself with optimistic, courageous people who believe in inclusion, diversity and equality and embrace the power of collaboration. I am the founder of Picture You in Agriculture. Our team design and deliver programs that inspire pride in Australian agriculture and support young people to thrive in business and life

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