Serena Copley has Strong Roots in the Community, and a Focus on Small Business and Youth

  • Serena Copley, the Liberal candidate for the Kiama by-election, speaks of herself as someone shaped by deep community roots and a lifetime of civic involvement. She has lived in the Shoalhaven since 1989, raised her family there, and now counts four generations living in postcode 2541. Her children were educated locally and her grandson was born in the region.

“My roots run deep and my dedication to this community is enduring,” she told me.

For the past 14 years Serena has worked as a trainer and assessor in the vocational education sector. It is work she describes as “extraordinarily rewarding,” training unemployed young people and helping them build life skills and confidence, while also working with local businesses through traineeship programs. She sees this as a natural extension into politics:

“It’s about working with people and helping people solve their problems and making our community stronger.”

Youth issues are central to her story. Serena speaks with conviction about the young people she has trained who have discovered confidence and purpose.

“It’s about reminding them that they are valuable and have something to contribute,” she said. “When you see someone realise their own worth, it’s inspiring. They are our future.”

On small business, Serena is unequivocal: “It’s the engine room of our economy.” She believes that when small business thrives, whole communities thrive too. “Small business people are the ones who sponsor the footy jerseys, support the local charities, and keep our towns vibrant. A strong small business sector means strong, connected communities.”

“Small business is the engine room of our economy. When it thrives, communities thrive too.”

Growth, she acknowledges, is part of every community’s story, and she believes Kiama can embrace it in a way that strengthens what is unique about the South Coast.

“How we grow is a choice,” she said. “We can choose growth that is responsible, sustainable, and led by community values. We can choose development that comes with the right infrastructure, schools, parks, and services, so new families are well supported, and our environment is respected.”

On political culture, Serena stresses respect.

“I can disagree forcefully and strongly, but not disrespectfully.” She believes voters are ready for politics that models collaboration, honesty, and listening. “What you’ll get is what you see. There’ll be times my parliament colleagues may not agree with me, but I’ll always do what I think is best for the community.”

Her years in local government have also shaped her views on accountability. As a Shoalhaven councillor, she pushed for council to streamline its operations before considering rate rises. For her, local government matters because its decisions are felt immediately and directly.

“When local government works well, the whole community benefits. It should be efficient, effective, and focused on people.”

In the end, she frames her candidacy as both personal and principled.

“This is not just a flash in the pan thing for me. This is a deep and abiding love of my community,” she said. “I will be the member for everybody whether you voted for me or not, because you are part of the community I care deeply about.”

#KiamaByElection2025 #SerenaCopley #KiamaVotes #CommunityFirst #SmallBusinessStrength #YouthOpportunity #ResponsibleGrowth #NSWPolitics

The Truth About Pork-Barrelling and Why It Fails the Pub Test.

Pork-barrelling isn’t new money, it’s political theatre and Kiama deserves more than staged announcements.

Major projects like schools, hospitals, transport, and sporting facilities are not launched randomly. They are pre-planned and locked into the NSW State Budget, which operates on a four-year cycle. Each year, an Appropriation Bill is passed in Parliament to authorise spending for the upcoming financial year, while forward estimates forecast funding for the next three years.

This means even if a party wins a by-election, they cannot rewrite those allocations mid-cycle, because budgets are legally set and must follow the budget process, except in urgent, unforeseen scenarios.

What changes is the timing of announcements, not the funding itself. Politicians often delay revealing already-budgeted projects until campaign season, especially in marginal seats. That creates the illusion of surprise investment when, in reality, it is not new money, just political theatre.

That is why this by-election needs more than Band-Aids. We cannot keep mistaking staged announcements for new investment, or allowing political theatre to distract from the deeper, structural issues that remain unaddressed.


#KiamaByElection2025 #KiamaVotes #BeyondPorkBarrelling #PoliticalTheatre #PolicyNotPromises #BigPictureThinking #CommunityFirst #NSWPolitics

Could Andrew Thaler actually deliver for Kiama?

If Andrew Thaler struggled to work collaboratively at Snowy Monaro Regional Council, how can Kiama voters trust that he will work effectively with other MPs in Macquarie Street?

The Kiama by-election is now one of the most hotly contested in recent memory, with a mix of male and female candidates across the spectrum.

Andrew Thaler, a Snowy Monaro councillor, is running as a combative, anti-establishment voice. He says he wants to reopen public lands, pause housing development, and push back on what he calls “woke” agendas.

But here’s the real issue: in NSW Parliament independents only achieve real outcomes when they hold the balance of power or work collaboratively with others.

Thaler has positioned himself as firmly against all the major parties, describing Labor, Liberal, and the Greens as part of the same “coalition.”

Right now, the established independents  – Alex Greenwich, Greg Piper, Joe McGirr, and Michael Regan  – are pragmatic and centrist. Thaler’s positions don’t naturally align with them, which could leave him isolated.

That means his impact would likely be symbolic, not legislative.

👉  Kiama voters need to decide whether they want a representative who can work constructively inside the system to deliver results, or a candidate whose influence is more about protest than progress.

Disclaimer: These views are my own opinions.

Mainstream media outlets have repeatedly questioned Andrew Thaler’s suitability for public office, describing him in the following terms:

2GB – Ben Fordham Live (13 Mar 2025)

Canberra CityNews (Aug 2025)

Australian Online News (18 Apr 2025)

Brisbane Times (2025 – aggregated)

ABC News (30 Jul 2025)

About Regional (31 Jul 2025)

#KiamaByElection2025 #KiamaVotes #IndependentPolitics #NSWPolitics #PopulistFactor #ElectionChoice #CommunityFirst #PolicyNotProtest