Tag: sustainability

Rethink Your Corporate “Present”

Last week, I attended an event that ticked most of the right boxes—until it came to the “end-of-function present.” A big fuss was made about this gift, complete with speeches about how meaningful it was. But when I got home and unwrapped it, I felt deflated.

Another useless implement. Another addition to the pile of things I didn’t ask for, didn’t need, and now have to deal with. Worse still, it left me agonising over what could go in the yellow bin, what had to go in the red bin, and how much of it was just destined for landfill.

Why do organisations keep doing this? It’s time to make a statement

Rethink your corporate present.

My friend and I, who shared my horror, had a simple suggestion: Instead of giving out something that no one asked for, why not make a donation to a charity that everyone can feel good about? It’s a gesture that has meaning, leaves no waste, and makes a positive impact.

Imagine the difference it would make if all that money spent on throwaway gifts was instead directed to causes that matter. Whether it’s supporting local food banks, planting trees, or funding research into diseases, the ripple effect of a charitable gift goes far beyond a fleeting moment of applause at an event.

We’re not fools. A thoughtful contribution to charity says far more about your organisation’s values than another trinket destined for the bin. And in an era where sustainability is critical, gestures that align with those values resonate so much more.

It’s time to ask ourselves—and the organisations we engage with—to do better. Let’s stop pretending that physical tokens are necessary and start embracing meaningful alternatives. Because sometimes the best present is one that gives back to the world we all share.

#CorporateGifting #SustainabilityMatters #EcoFriendlyEvents #GiveWithPurpose #MeaningfulGifts #RethinkWaste #CharityOverTrinkets #SustainableChoices #NoMoreWaste #MakeADifference

Navigating the Thin Line Between Genuine Sustainability and Corporate Greenwashing

In an era where sustainability is a buzzword, it’s encouraging to see major initiatives like the $60-million the UQ Biosustainability Hub

This partnership with industry giants like LanzaTech, Woodside Energy, and Rio Tinto promises to pave the way for a net-zero future. However, as optimistic as this sounds, it’s crucial to remain vigilant.

The partnership raises an important question: Is this a genuine commitment to sustainability, or just another checkbox in corporate social responsibility (CSR) reporting?

Corporate greenwashing is a real concern. Companies often highlight their environmental initiatives to appear responsible while continuing unsustainable practices. While collaboration with academia holds great potential for driving real change, transparency and accountability are essential to ensure that these efforts go beyond mere PR campaigns.

As stakeholders, we should demand clarity on the outcomes and insist on seeing the tangible impacts of these initiatives. It’s not enough for companies to say they’re working toward sustainability—they must show it through measurable actions and results.

The success of this hub will depend on the genuine integration of sustainable practices across industries, rather than superficial gestures. The world is watching, and it’s up to all of us to ensure that these partnerships live up to their promises.

Let’s hope this is more than just CSR; let’s hope it’s a true step towards a sustainable future.

#Sustainability #NetZero #Greenwashing #CorporateResponsibility #Biosustainability #UniversityOfQueensland #EnvironmentalImpact

A Marketing Moo-vement in the Wrong Direction?

Cows are clever but kangaroos and wallabies are doing it in high heels and backwards

“Beef cattle produce 12 times more methane than kangaroos per kilo of meat, so they have a much bigger impact on the environment,” Professor Wilson said. Source 

 

While this graphic admirably attempts to shine a light on the often-overlooked virtues of livestock—turning food we can’t eat into protein—it somewhat misses the mark as a compelling piece of marketing. It’s a bit like trying to sell a car by saying, “It’s not a bicycle!” Yes, it’s technically true, but it’s not exactly the kind of rousing endorsement that wins over hearts and minds.

This blog post is part of a series on livestock industry marketing faux pas

The focus on how livestock make use of inedible materials, though an interesting fact, comes across as a bit defensive, as if the industry is constantly on trial, needing to justify its very existence. It’s as if livestock farming is nervously raising its hand in class to say, “But I’m useful, too!” Meanwhile, we could be highlighting the genuine, undeniable positives of animal agriculture—things like maintaining beautiful grasslands, sustaining rural communities, and producing some of the most nutritious food available.

This is a prime example of livestock marketing going udderly awry. The  reality is, comparing livestock to, say, herbivorous marsupials with their impressively low methane emissions might just backfire. Instead of putting livestock on the back foot, why not put them in the spotlight for the right reasons? Rather than harping on about what they do with inedible crops, we could be championing the innovation and sustainability practices within the industry that are shaping a better future.

So, instead of trotting out charts that feel like they’re pleading the case, perhaps it’s time for a more confident narrative—one that celebrates the irreplaceable role of livestock in a sustainable food system. After all, the best defence is often a good offence, especially when you’ve got a story worth telling.

#AgriMarketing #FarmFails #Sustainability #Livestock #FoodSystems #Moo-vement #EcoFriendly #Agriculture

Advocating for Comprehensive Sustainability – Join Us in Making a Difference!

In countries like ours, it’s all too easy to push uncomfortable truths to the back of our minds. We get caught up in our daily routines and often overlook the harsh realities that persist around us. Modern slavery, labour rights abuses, and social inequities are some of the pressing issues that need our attention. I would like to invite everyone to expand our definition of sustainability to encompass not just environmental, but also social dimensions.

Why This Matters

The ACCC’s Draft Guide to Sustainability Collaboration and Australian Competition Law is a step in the right direction for environmental sustainability. However, it misses a crucial element: the social aspect. Without addressing social sustainability, we cannot hope to achieve a truly sustainable future. Social equity, labour rights, and community impact are as important as environmental outcomes.

How You Can Help

Be Slavery Free has put forward a submission recommending that the ACCC expand its definition of sustainability to include these vital social dimensions. This approach aligns with the holistic view that sustainability is interdependent across environmental, economic, and social outcomes. By broadening this definition, we can better address the comprehensive needs of our communities and ensure that Australia leads the way in inclusive sustainability practices.

Join Us in Making a Change

I am proud to sign this submission because it resonates deeply with my values of promoting social justice and comprehensive sustainability. But we need more voices to amplify this call for change. I urge you to join me in supporting this important initiative.

By signing this submission, you are taking a stand for:

  • Labour rights and fair working conditions
  • Social equity and community engagement
  • The protection and upliftment of local and Indigenous communities
  • Fair trade practices and economic inclusiveness

Top 10 Causes Australians Donate To

Note in the list below the significant discrepancy in donations between animal welfare and child welfare highlights an incongruency in our charitable priorities. While animal welfare organisations receive approximately $800 million annually, child welfare organisations receive around $500 million, a 60% difference in favour of animal welfare. This disparity calls for a closer examination of our donation patterns. It’s important to remember that both causes are crucial. The significant discrepancy in donations between animal welfare and child welfare underscores a need to expand our awareness and understanding of the interconnectedness of social and environmental sustainability. By recognising that both animal welfare and child welfare are vital components of a healthy, just society, we can better balance our support and ensure that all critical areas receive the attention and resources they need. This balanced approach will help build a more comprehensive and sustainable future for everyone.

While advocating for this broader definition of sustainability, let’s not forget the generous spirit of Australians who consistently support various causes. Here are the top 10 causes Australians donate to:

  1. Health and Medical Research – Supporting hospitals, research institutes, and health services.
  2. Animal Welfare – Donations to shelters, rescue operations, and wildlife conservation. Australians donate over $800 million annually to animal welfare charities.
  3. Education – Funding scholarships, schools, and educational programmes.
  4. Disaster Relief – Contributions to emergency responses and recovery efforts.
  5. Social Services – Assisting community services, homelessness shelters, and mental health support.
  6. Environmental Conservation – Protecting natural habitats, wildlife, and combating climate change.
  7. Child Welfare – Supporting children’s hospitals, childcare services, and youth programmes. In comparison, donations to child welfare organisations amount to approximately $500 million per year. This represents a 60% difference in favour of animal welfare donations.
  8. International Aid – Providing relief and development assistance to countries in need.
  9. Indigenous Support – Funding programmes that promote the wellbeing and rights of Indigenous communities.
  10. Arts and Culture – Donations to museums, galleries, and cultural institutions.

These causes highlight the diverse ways in which Australians contribute to the betterment of society. By expanding our efforts to include social sustainability in our definition of comprehensive sustainability, we can ensure our impact is even more far-reaching.

Take Action Now

Sign the submission today and help us advocate for a broader definition of sustainability that includes social dimensions. Together, we can drive meaningful change and build a more just and equitable future for all.

Feel free to share this blog post and encourage others to join the cause. Let’s make a difference together!

#Sustainability #SocialJustice #ModernSlavery #CommunityImpact #BeSlaveryFree #Australia ​

The Power of Positivity in Agriculture

In a world often fraught with challenges and negativity, the power of positivity stands as a beacon of hope and transformation. This image spotted on Facebook highlights a profound truth: our emotions and attitudes can significantly impact our lives. When read left to right, the statements depict how negative emotions and traits can destroy vital aspects of our existence. However, when read right to left, a new perspective emerges, showcasing the empowering force of positive attributes.

In agriculture, it is especially important to focus on the positives without prefacing them with negatives. Too often, conversations about agriculture start with a negative statement followed by a “but,” which inadvertently reinforces the negative. For example:

  • Negative Reinforced: “People think agriculture is all mud and flies, but it’s also full of innovation.”
  • Positive Reframed: “Agriculture is full of innovation, advanced technology, and sustainable practices.”

Additionally, agriculture too often plays the sympathy card, emphasising its challenges in a way that overlooks the fact that other sectors also face similar difficulties. It’s important for our language to be inclusive and recognise the shared struggles and triumphs across different industries. By doing so, we can foster a sense of solidarity and mutual respect.

Examples of Inclusive Language:

  1. Negative Sympathy: “Agriculture faces unique challenges that others don’t understand.” Inclusive Positive: “Like many sectors, agriculture faces challenges, but it also leads the way in innovative solutions and sustainable practices.”
  2. Negative Sympathy: “Farmers have it harder than anyone else.” Inclusive Positive: “Farmers, like professionals in many other fields, work tirelessly to overcome obstacles and ensure a thriving future.”
  3. Negative Sympathy: “Only in agriculture do we see such hard conditions.” Inclusive Positive: “Agriculture, alongside other industries, continuously adapts to tough conditions, showcasing resilience and innovation.”

People remember the negative, so it’s crucial not to reinforce it.

Instead, let’s emphasise the positives and showcase the industry’s true value and potential. Highlight the sustainable practices being implemented, the technological advancements improving efficiency, the passion of our farmers, and the essential role agriculture plays in feeding the world. By focusing on these positives without reverting to the negatives, we can change the narrative around agriculture and help others see it for what it truly is: a cornerstone of society that deserves recognition and respect.

The power of positivity lies in its ability to transform our mindset and, consequently, our lives. By focusing on positive traits and emotions, we can overcome the negative forces that hold us back and pave the way for a brighter, more fulfilling future. Embracing positivity empowers us to be the best versions of ourselves, fostering growth, peace, and success in all aspects of our lives, including the vital and often underappreciated world of agriculture.

It is essential to break the cycle of negative reinforcement and instead, build a narrative that celebrates the contributions and advancements of agriculture while recognising the shared experiences across all sectors.

Using inclusive language offers an opportunity to build alliances with other sectors that share similar issues, enabling us to work together to drive change and create a more resilient and sustainable future.

For more great advice on language to use in the agriculture sector visit here  and here.

#Positivity #Agriculture #Innovation #Sustainability #Farmers #Community #Resilience #Growth #Technology #Collaboration

 

Proud to be a farmer, but tired of having to defend my farming practices.

Its been a very interesting week

Last night the RAS of NSW held an agriculture teacher professional development workshop at which I got the opportunity to showcase the work of Art4Agriculture.

It was great fun and I learnt a lot. I met a crocodile farmer in the US and one in the Northern Territory via video conference technology, sampled crocodile meat for the first time and met a crocodile

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I have also had a very inspiring week travelling north with the 2014 Archibull Prize art judge Wendy Taylor to Queensland to see the students’ bovine masterpieces. And what masterpieces they are. You can see them on Facebook here

The students’ artworks this year reflect on their interpretation of how sustainability and agriculture and the community can partner to help feed the world and reduce food waste

Wendy and her husband Craig are both architects and their firm red blue architecture + design has a particular passion for site specific, environmentally sustainable solutions for new houses

As my regular blog readers are aware I am particularly frustrated by how confused the world is about what the word sustainability actually means and what it takes to achieve it. See previous post here

So I asked Wendy the question ‘Do people in general actually understand what the concept of sustainable housing is?’

Wendy said to me ‘well I can honestly say no-one has ever come to me and asked me to design the smallest house I could to meet their needs’

Let’s be honest with each other – we don’t get it.

To be sustainable we all have to be committed to reducing our footprint on the world and we all have to be committed to doing it together

Which brings me to “What’s making me cranky at this point in time?”

This week its Marie Claire and Sustainable Table et al. See Page 279-280 November 2014 Marie Claire

Those well-meaning but naive almost evangelistic people who believe and promote that you can put farming practices into boxes like artisan, boutique or organic = good for you. Whilst conventional farming = factory farming = not good for animals and the planet and people

If you just happen to be like the majority of family farmers in this country who grow food and fibre for the commodity market so that Australians from all economic backgrounds have the opportunity to afford it you are then perceived by label association to automatically fall into the ‘unsustainable, unhealthy, or unethical’ category.

If we are going to meet the challenges of feeding the world and reducing the abomination that is food waste then this rural idyll mentality has to stop.

The story should be about farmers engaging with consumers and the importance of eating real food, rather than highly processed food. Not about promoting one farming practice over another

Australian farming families are mums, dads, sons and daughters, sisters and brothers, husbands and wives. They’re just as interested in the environment and what they feed their families and animal welfare, as people in cities. They just happen to be farmers, growing some of the world’s best real food and fibre and they are feeding 20 million people here and another 40 million people overseas.

Let them get on with it. Enough I say. Lets not pitch farmer against farmer. Let’s work together to help all farmers be the best possible farmers they can be.

BTW This article is well worth a read – To feed the world in 2050 we have to change course

The world is so confused about sustainability and what it really takes to deliver it

I have been meaning to write a blog post about the proliferation of the ongoing growth of what I call little golden booking farming mentality. This week I was spurned into action when a colleague emailed me this link. As you can see the dairy industry isn’t the only one on their radar. They also comment on the beef, fish industries et al under the Hungry for Info tab.

Its a beautiful website, obviously started by some very passionate people doing some great things.  This initiative also has some very credible people backing it as do a number of people who promote similar farming enterprises. I have no problem at all with people who want to farm using philosophies od producing less and being paid more but I want to use this post to debunk some of the often very naive thinking that underpins this ethos and makes me really cranky by promoting it by deriding large scale farming practices

Lets start with sustainable intensification which underpins Clover Hill Dairies farming practices.

Sustainable intensification is having a farming system committed to producing more food on the same amount of land ( or less land) using natural resources wisely,creating as little waste as possible and reusing or recycling that waste when you can. Essentially it is having the most efficient farm system you possibly can in your circumstances  Like it or not sustainable intensification (producing more with less resources) IS the best farming practice for reducing farming’s carbon footprint on the planet.

Ensuring that it is a good outcome for animals relies not on the concept but the people in the business. To get the best outcomes for animals everyone in the system from management to staff have to be totally committed to best practice animal husbandry and  care.  And yes having been there done that you have to be very dedicated indeed to closing the loop to get the best outcomes for the environment. BTW I am confident from what I have seen the majority of farmers are

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‘Clover Hill’s message… intensified farming and the environment can happily coexist .. leaving an impression of farming as consumers would like it to be: productive, environmentally sustainable and picturesque’. Matt Cawood The Land

The reasons sustainable farming delivers the best outcomes for the planet are explained very well  by Jude Capper in my post on Little Golden Book farming.

Explaining it is not always easy and I recently gave a presentation to the Young Farming Champions to start the conversation and workshop sustainable farming concepts with the help of one of Australia’s leading marketing gurus to enable the team to clearly and simply share what it takes to farm as efficiently as possible in the 21st century with school students

Here it is my presentation

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Sustainability definition from the heart

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Triple bottom line

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My favourite triple bottom line definition

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This slide is from the marketing guru’s presentation – suggesting we replace responsive with proactive

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Australian farmers are sustainable farming trailblazers. They are very successfully doing what every person on  the planet should be doing ie ‘ doing more with less’

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For farmers MORE means producing more food and fibre. Less means using less natural resources

Why is this so important

Slide12

Because we only have one planet and our natural resources are shrinking. Scaringly on the opposite end of the spectrum 158 more mouths to feed are born every minute. 154 of them in developing countries

Slide13

In 2010 globally we are consuming enough resources for one and a half planets. In Australia we are chewing up the equivalent of resources for two planets.

It is obvious this NOT sustainable and as this excellent slide (courtesy of Rabobank) clearly show we need to rapidly reduce out use of natural resources

Why are Aussie farmers leading the way –  FYI these stats are via NFF see here

Slide14

In 1950 when cars looked like this and farmers drove tractors like this I Australian farmer fed 20 people

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In 1970 when cars looked like this and farmers drove tractors like this 1 Australian farmer fed 200 people

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In 2014 when cars look like this and farmers have technology that drives tractors 1 Australian farmer feeds 600 people (Note 1 American farmer feeds 170 people)

Yet there are a growing number of people like Sustainable Table that truly believe ( sadly ) that we can feed the world by farming like we did in the 50’s. As I said earlier I have no problem at all with people choosing to farm in this way ( would love to give it a go myself)  and there is definitely a demographic of people who can afford to pay top dollar ( and so they should ) for produce grown this way

But we cannot feed the world by everyone farming this way. We just don’t have enough land, water and energy and I implore the people backing little golden book initiatives and farming practices to STOP telling people you can. Its wrong and its dangerous

People have every right to ask questions about the technology and science that allows our farmers to feed 600 people. All I ask is that you make sure you are fully informed and not basing your decisions on emotion alone

Technology and science mean large scale farmers can

  1. Grow more crop on less land
  2. Get more crop per drop of water
  3. More Kg of beef per beast
  4. More kg of wool per sheep
  5. More pasture per hectare
  6. Graze more cows per hectare
  7. Produce more milk per cow
  8. Use less fertilizer per crop
  9. Use less pesticide per crop
  10. Less water per litre of milk

All of these outcomes are good for the planet.Slide17

The majority of farmers producing more with less is the only road to sustainability. Note I say majority. There a lots of boutique farmers doing a great job under the ‘produce less and be paid’ more model for people who are prepared to pay more for food produced in a way that meets their values and I salute them.

However there are a lot of misconceptions out there about large scale commercial agriculture. But it is the hero and it should be celebrated. The majority of family farmers in this country grow food and fibre for the commodity market so that Australians from all economic backgrounds have the opportunity to afford it

I readily admit large scale agriculture has a lot of work to do to ensure the community is informed and comfortable with modern farming practices. May we always refrain from promoting what we do by deriding other farming practices,

Lets start by throwing our support behind all the wonderful Australian farmers using diverse farming systems, small and big who wake up every day looking for ways to do it better

BTW

Interesting recent article here asking the question How Long Do We Have Until We Exhaust All Of Our Resources? and very very worryingly coming up with the answer just a few decades.

Some further thoughts from Jude Capper Beef is killing the Planet and Elvis is Riding a Rainbow Belching Unicorn 

and I love and applaud this speech from President Obama on Climate Change

Lets not forget we need to be equally committed to reducing food waste and Sustainable Table is doing an awesome job promoting this ethos See here    

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Sudoku farming

Today I am delighted to share this guest post by Gus Whyte with you.

By way of background Angus and Kelly with 8 yr old son Mitchell Whyte run a grazing property that is 12,500ha on the Anabranch River at Wentworth in far western NSW.  They have been rotationally grazing to repair the landscape since 2001 and have seen significant changes in that time

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I first “met” Gus on Twitter and was delighted to see him profiled by Fleur McDonald as part of her 52 farmer stories to celebrate Australian Year of the Farmer.

I just loved this quote from Gus

 “Our attitude to farming is simply to work with nature rather than against, so we no longer have weeds, we have “plants with stories” that we can learn from and our aim is to make our business simple and our ecosystem extremely complex, the more complex the better.”

 and I have been following Gus and his ethos via twitter closely since

The more I talk to farmers across Australia the more I am feeling the social environment we farm in today is totally foreign to most farmers and many are feeling overwhelmed. Today’s food system offers a wide range of choices that allow consumers to purchase food that meets their needs and is consistent with their values

Consumers have traditionally trusted farmers because they believe farmers share their values but the problem is some consumers are beginning to question if today’s agriculture still qualifies as farming. We are seeing consumer alienation from agriculture and the food system expressed through concerns about nutrition, food safety, affordability, environmental sustainability and animal welfare – to name but a few

What the “concerned consumer” fails to recognise is many of our farmers are torn too. Gus and his family farm on 12,500 ha compared to our family farming on 120ha. On that 120 ha we produce milk that sustains 50,000 Australians everyday. We are proud of that but no matter where we farm, how much land we have to do it on or how much we produce our farmers can only give back what the market place is prepared to pay.

Before you judge your farmers Australia (and the world) please reflect on this. “Never before have so few people fed the world. Never before has food been cheaper in this country. Never before have so many people been able to afford to be so blissfully unaware of this”

When you read what Gus has to say can you doubt in any way that Australia has many great farmers who truly care and share your values ?……

The Gus Whyte ethos….

One of the things that I enjoy is to sit down on the weekend with a nice cup of coffee and complete a Sudoku or two. For those that haven’t played there are 9 rows and 9 columns and each row and column should contain the numbers 1-9. Also there are 9 sections that again should contain the numbers 1-9. I liken this to the environment where everything is interdependent and the change of one number has implications right through the whole puzzle/landscape. Of course there are many more than just nine possible numbers when dealing with an ever changing environment, the challenge is to always come up with the same outcome. Farming can not be done with set “systems” as these don’t always take into account the people, land, animals, the changing seasons and the climate etc, instead we need to focus on achieving the right outcomes using what tools/knowledge we have on hand. That is why in some instances organic accreditation may not actually produce the healthiest foods.

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Also like the environment when we focus on one area and do a really good job there, sometimes the other sections may be totally wrong and there is no chance of reaching the desired outcome. When we think of farming we may think of the vocation that aims to  produce the best crop or best wool/meat etc. Aside from farmers there are those that say we should be only eating a plant based diet to improve the welfare of animals, well again this only looks at a small section we need both plant and animals to farm together. One without the other is an incomplete system that will fail.

Few people view farming as the best way to produce healthy food in a healthy environment, while respecting the people and community around them. Maybe we should be seeing farmers as healthy food producers or as environmental regenerators or even nutrient nurturers. While we as the broader community compartmentalize farming we don’t put their real role into perspective so we don’t look to encourage those that fulfil some or all of these roles. As Wendell Berry points out in his book “The unsettling of America” Culture & Agriculture, either we are exploiters or nurturers, there is no in between.

The end goal is for people, animals and the environment to be improving in health rather than the direction they are currently going. The question is “how can we feed and clothe a growing society while looking after the health of us and the environment?” If you say “we are what we eat”, currently you are chemicals, GMO’s & Phosphate fertilizers etc. (yes these are both in the plants and animal products!), while others may be happy with this there are some that aren’t. So how do we change what we currently do to become nurturers and all (people, animals and environment) end up healthier? All of the top businesses/farmers look at the implications of what they do and don’t compartmentalize so let’s extend that a bit.

So let’s start by agreeing on what we see as healthy.; Healthy to me is food that is grown by harnessing Mother Nature to add all the vitamins and minerals required, without the use of any chemicals or fertilizers or by being processed in any way. I’m sure that most would agree that that is very healthy, however how are we going to grow enough to feed all the people?

To put together farming methods that will produce enough food while enhancing the land and retaining wild species will not be simple so will need lots of support from all of us if we would like to be healthier. We can produce more food/fibre than we currently do by harnessing Mother Nature rather than going into battle with chemicals and GMO’s, again that has been proven to be right, we may need to change the concept of farming though. What might drive a change? You ask. Well there is plenty of information around saying that the current food systems we have in place are causing major health problems with depression endemic as well as cancer and many other problems that put enormous drain on our health systems. With drugs only working on the symptoms, surely we need to look deeper at the root cause of these issues. Maybe we will be forced to find out the hard way if we keep doing what we are doing until we reach “peak Phosphorus” in about 2030.

So farmers can be seen as “just exploiters of the environment mining the nutrients & jeopardizing the welfare of animals” or they can be part of the Sudoku puzzle with everything in order, the choice is ours.

You will notice that I haven’t mentioned anything about money as yet, well you can’t put a value on your health or the health and well being of the animals and environment so why would I start. Currently our community puts the mighty dollar above all of the above, we can feed an ever growing world with very healthy food if we start putting some of these issues above money. We can choose to select food on the looks and the “value for money”, or we can start to demand food that is produced more naturally in harmony with Mother Nature, the choice is ours.

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